Pre-Branding Worksheet
Name
First Name
Last Name
Date
-
Month
-
Day
Year
Date Picker Icon
Which of the points below relate to you and/or your organization now, at this point in time? Take a few minutes now and note them on this worksheet. Check the items below that apply to your organization:
We are under a lot of pressure to produce or perform well in the marketplace
We have a lot of things on our plate, with many products and services to promote
We have a limited budget with which to do it
Our customers /donors may be confused about what our brand represents
Our own organization may be confused internally about what our brand represents
We’re not happy with the reputation our organization has in the market
We have some negative aspects to our reputation in the marketplace
We have no discernable reputation in the marketplace
We’re competing on price when it isn’t appropriate for our product/service to be judged on price
We’ve produced marketing communications programs, either internally or with a firm, that looked great but didn’t increase our bottom line
Our tagline or marketing message makes people’s eyes glaze over. It’s confusing and doesn’t help our sales, profitability, or visibility
We find it difficult to verbalize what really makes our organization different from the competition
Our business success rests on the marketing decisions we make
Other
Which of the points below relate to you and/or your organization now, at this point in time? Take a few minutes now andnote them on this worksheet. Check the items below that apply to your organization:
Current customer perceptions about our brand
Other current statements about our brand’s marketing, positioning, differentiation, reputation, elevator speech, etc.
Submit
Should be Empty: