INTERNATIONAL AWARDFOR MARKETING

INTERNATIONAL AWARD FOR MARKETING FRESH PRODUCE TO CHILDREN

Sponsored By The Embassy Of The Netherlands In The UK On Behalf Of The Dutch Fresh Fruit And Vegetable Sector
Presented by Produce Business UK and The London Produce Show and Conference, the international competition will award one company or marketing organisation with its second annual International Award for Marketing Fresh Produce to Children.

The winner must demonstrate a novel and exceptional marketing initiative that through effective communication has encouraged and raised the consumption of fresh fruits and vegetables among children. The competition is open to international fresh produce suppliers, marketing groups, retailers, foodservice operators and distributors, as well as charitable or government entities.

The Best Marketing Initiative to Children award will showcase a range of successful global efforts to mobilise the younger generation to eat more fresh fruits and vegetables on a daily basis. The winner will be recognised as an industry leader for their inspirational marketing achievement to raise the profile and appeal of fresh produce among children.

The deadline for entering your organisation's 2018 promotions into this year's annual International Award for Marketing Fresh Produce to Children is midnight GMT on Friday May 18.

The contest honours the best marketing promotions from all segments of the fresh produce industry - from growers/packers/importers/exporters to retailers/foodservice operations/distributors to trade associations, marketing groups and charitable/government entities.

Please refer to the full list of award criteria at the bottom of this form before submitting your entry.

If your organisation has conducted a successful promotion over the past year, and you would like to nominate your campaign to win the award, please send us the following information:
Name*

First NameLast Name
Company*
Address

Street Address

Street Address Line 2

CityState / Province

Postal Code
Phone Number*

Area CodePhone Number
E-mail*
Dates of promotion
(within past 12 months)
Name of promotion:
Description of Campaign
(500 words or less – containing promotion objectives, description of promotion and promotional results)
We strongly encourage you to send us electronic information to support your entry.

Upload below any high-resolution (300dpi or higher) images of any support materials used in the promotion – such as POS, advertisements, posters, TV adverts, social media, coverage in consumer press, etc.
Upload Supporting Material

Upload a File
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Links to social media or online supporting material
If you have links to social media, videos, websites, etc., illustrating your promotion, please enter above.
If you wish to send actual supporting material, such as signage, POS material, etc. (no fruits and vegetables, please), let us know IN ADVANCE by email Award@producebusinessuk.com or call Linda Bloomfield on +44 (0)7711 509709 that you will be sending the items to the following address:

Phoenix Media Network
Berkeley Square House - 2nd Floor
Berkeley Square, London W1J 6BD, UK

Ref: Best Marketing Initiative To Children Award 2018

The deadline for entering your organisation's 2018 promotions into this year's Best Fresh Produce Marketing Initiative To Children is Midnight GMT Friday May 18.
Criteria For Entry

The deadline for entering your organisation's 2018 promotions into this year's Second Annual International Award For Marketing Fresh Produce To Children is MAY 18.

The criteria for the award is based on originality, creativity, call-to-action, execution based on budgetary constraints, and significance of results. Examples of possible promotions -- commenced within the past 12 months -- can draw on, but are not limited to, the following:
- social media use to encourage families with children to buy produce and cook healthier food
- cause marketing campaigns
- point-of-sale signage
- kid-specific web pages
- produce supplier collaboration
- kid-oriented recipes
- coupons and promotions to encourage purchase
- contests
- 360-marketing strategy oriented toward produce for children
- educational and consumer outreach programming
- involvement of registered dieticians
- nutrition information
- tips on choosing, storing and cooking specific produce items
- day-part marketing to encourage produce at breakfast, lunch, dinner and snacking
- efforts before, during and after back-to-school periods
- outreach to classrooms/community
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INTERNATIONAL AWARD FOR MARKETING FRESH PRODUCE TO CHILDREN

Criteria For Entry