Does Not Apply at All	Applies a Minimal Amount of Time	Applies an Average Amount of Time	Applies Most of the Time	Applies All of the Time
Poor Quality - Inconsistent delivery of content, with occasional excellence but lots of bad content or missed deadlines altogether.
Conflicting Messages - Sermon themes and creative elements don’t align or send conflicting messages.
Role Confusion - Pastors / leadership who want to micromanage story and presentation; creative specialists who want to micromanage the message
Dysfunctional Workflow - Confusion and inefficiency in the weekly workflow / creative process that causes missed deadlines and errors in publications.
Silo-ing -Lack of collaboration between pastors, creative personnel, and or communication personnel, with competing agendas and workflows for message development, content development and marketing.
Turnover - Frequent turnover among creative staff, including artists, designers, and production staff
Understaffed - lack of staff / contract / volunteer personnel to execute ideas.
Underresourced - inadequate resources or resources mis-allocated to old and ineffective programs and ideas