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Automation Rule
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Repeatable, criteria-based rules that find matching prospects and apply actions to them
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Custom Redirect
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Used to direct URL or file to a different location once clicked
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Custom Redirect – Image
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Used to direct an image to a different location once clicked
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Dynamic Content
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Content blocks used to change content based on Pardot field values
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Email
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List email or email template
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Email Autoresponder
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Email that submitter receives after form submission
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Engage Email
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Email that is used for Engage, Sales tool in Salesforce
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Engagement Program
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Nurture program
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File – Image
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An uploaded file that is an image
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File – PDF/Other
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An uploaded file other than an image
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Form
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Form that will be put on a landing page
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Form Handler
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Form that is connected to external source (not on landing page)
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Landing Page
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Specific web page that a visitor typically reaches after clicking a link, generally contains a form
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Landing Page Conversion
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Landing page that submitter would see after form submission
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List
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Static list, group of prospects that does not update
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List – Test
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List that is only used for testing purposes
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List – Dynamic
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A rule-based list that automatically adds prospects when they match the criteria and removes them when they don’t
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Supression List
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Omit prospects from list emails or engagement programs
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Supression List - Dynamic
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Omit prospects from list emails or engagement programs - A rule-based list that automatically adds prospects when they match the criteria and removes them when they don’t
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Multivariate Test
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Designed to measure the effectiveness of different landing pages over a period of time to determine the top performer
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Segmentation Rule
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Create a list of prospects and apply a segmentation action based on specific criteria. Segmentation rules run once and match only the prospects that meet the rule’s criteria when the rule runs
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WordPress Form
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Form in WordPress (CMS) for website
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