Pardot Naming Convention Generator

Asset Type *

Region *

Fiscal Year *

Month *

Year *

Description *

Ex: Nurture program, partner event, title of whitepaper

Image Description *

What is the image/file?

Audience

Ex: Prospects, pre-show list, resort hotels, GMs, Spain Segment

File Type *

Source

Where are you going to promote the landing page/form? If other - replace in Pardot with actual source.

WordPress Form Type *

Image Width (px) *

Image Height (px) *

Website Language *

Asset Name

To be copied.

Automation Rule	Repeatable, criteria-based rules that find matching prospects and apply actions to them
Custom Redirect	Used to direct URL or file to a different location once clicked
Custom Redirect – Image	Used to direct an image to a different location once clicked
Dynamic Content	Content blocks used to change content based on Pardot field values
Email	List email or email template
Email Autoresponder	Email that submitter receives after form submission
Engage Email	Email that is used for Engage, Sales tool in Salesforce
Engagement Program	Nurture program
File – Image	An uploaded file that is an image
File – PDF/Other	An uploaded file other than an image
Form	Form that will be put on a landing page
Form Handler	Form that is connected to external source (not on landing page)
Landing Page	Specific web page that a visitor typically reaches after clicking a link, generally contains a form
Landing Page Conversion	Landing page that submitter would see after form submission
List	Static list, group of prospects that does not update
List – Test	List that is only used for testing purposes
List – Dynamic	A rule-based list that automatically adds prospects when they match the criteria and removes them when they don’t
Supression List	Omit prospects from list emails or engagement programs
Supression List - Dynamic	Omit prospects from list emails or engagement programs - A rule-based list that automatically adds prospects when they match the criteria and removes them when they don’t
Multivariate Test	Designed to measure the effectiveness of different landing pages over a period of time to determine the top performer
Pardot Campaign	Marketing campaign in Pardot (first touch, high level)
Salesforce Campaign	Marketing campaign in Salesforce.com
Segmentation Rule	Create a list of prospects and apply a segmentation action based on specific criteria. Segmentation rules run once and match only the prospects that meet the rule’s criteria when the rule runs
WordPress Form	Form in WordPress (CMS) for website