• Date:
     - -
    2 digit month, 2 digit day, 4 digit year
  •  :
  •  :

  • ADVERTISING & PUBLICITY: Please save all print media and submit.

  • Print Posters?
  • Radio Advertising?
  • Newspaper Media?

  • Parking Area

  • People drinking in cars/parking lot?
  • If yes, check Minors and/or Adults.
  • Empty alcohol containers?
  • If yes, check where alcohol containers were seen.
  • People drinking alcohol near the entrance area?
  • If yes, check Minors and/or Adults who were drinking alcohol.
  • Security patrolling the area?
  • If yes, click type(s) of Security.
  • Parking area well lit and clearly visible?
  • Parking safe and organized?

  • Entrance to the Venue

  • Clear posting of rules, including alcohol, at the entrance?
  • Security and/or Staff at the entrance?
  • If yes, Security and/or Staff at the entrance were:
  • Staff taking tickets for special event?
  • Entrance fee taken at the door?
  • Staff checking ID?
  • Wristbands issued for the sale of alcohol? If yes, also check type.
  • Wristbands applied so they could not be slipped off?
  • Consistent, non-transferable application of wristbands among other attendees?
  • Alcohol advertising or promotional items?

  • ADVERTISING & PROMOTIONS: ON-SITE

  • Alcohol banners?
  • Inflatable or “Blow-up” displays? (Cans, bottles, blimps)
  • Alcohol product promotional items given away? (i.e. key-chains, shirts, necklaces, etc.)
  • Promotional items given to minors by alcohol vendors?
  • Minors sporting alcohol-related promotions?
  • Alcohol stage banners?
  • Master of Ceremonies mentions alcohol?
  • Branded entertainment? (Budweiser girls, horses, etc.)
  • Free products, tasting or sampling of alcoholic beverages?
  • Other? (prizes, giveaways, raffles, etc.) *If yes, provide photos, detailed descriptions and samples with Event Assessment Report.

  • SPONSORSHIP

  • Event sponsored by an alcohol brand(s)?
  • Business Sponsors for event?
  • Alcohol banners at youth/kids' eye level?
  • Alcohol logos larger than other sponsor logos?

  • SPONSORSHIP BANNER RATIO

    Count 10 banners in three locations and note percentage of banners containing alcohol logos and those without. **DO NOT CONDUCT BANNER COUNTS IN BEER GARDENS or KIDS AREA**

  • HEALTH & SAFETY ISSUES

  • Strict controls on who could purchase alcohol?
  • Alcohol could have easily been passed to a minor?
  • Intoxicated person(s) observed?
  • Security was involved?
  • Transportation was available and/or arranged for intoxicated individuals?
  • Fights, falls, or accidents observed?
  • If yes, was law enforcement or security involved?
  • Paramedic, ambulances, or other health professionals on the premises?
  • Adequate security, good crowd control and safe pedestrian paths?

  • AVAILABILITY OF NON-ALCOHOLIC BEVERAGES

  • Upon entering the event, did you pass a soda/water vendor before a beer vendor?
  • Event layout made it conducive to purchasing non-alcoholic beverages?
  • Non-alcoholic beer or wine available in beer garden or food trailer?
  • Non-alcoholic beer or wine promoted by posters/signs, etc.?
  • Non-alcoholic beer or wine suggested by server(s)?

  • SALES OF ALCOHOL

    Please complete this section for each booth/trailer or beer garden at the event. Attach additional sheets as necessary.
  • Physical barriers or designated drinking areas?
  • Physical barriers effective in keeping drinkers/alcohol in contained area?
  • Security personnel posted at entry to area?
  • Alcohol signage was visible from outside?
  • Minors were permitted in the area?
  • Minimum drinking age was posted?
  • Alcohol sales hours were posted?
  • Money taken by person serving alcohol?
  • Limits posted on number of drinks per patron?
  • Alcohol was served to intoxicated customers?
  • Alcohol for mixed drinks was “free poured” (no measuring device used)?
  • Age verification was checked at point of sale?
  • If yes, what was checked?
  • Security personnel posted at sales location (observed sale)?
  • “Drinking distilled spirits…” warning sign posted?
  • Observed alcohol given away without monetary or ticket exchange?

  • ENFORCEMENT

  • Patrons permitted to purchase more than two drinks each?
  • Alcohol sales hours enforced?
  • Alcoholic beverages allowed off-premises or in non-drinking areas?

  • SERVICE TRAINING:

  • Alcohol sales/service personnel wore badges indicating TIPS certification?
  • Event staff observed consuming alcoholic beverages while serving alcohol/on duty?

  • ALCOHOLIC BEVERAGES AVAILABLE (PRODUCTS):

  • Beer Sizes: (Check all that apply)
  • Wine Sizes:(Check all that apply)
  • Mixed/ Straight Sizes:
  • Average Cost:

  • YOUTH TARGETED ACTIVITIES

  • Upon entering any youth area, was there alcohol marketing? (signage, banners, etc.)
  • Alcohol was permitted within this area?

  • Heading

    Attendance Estimation: (Count 100 people sitting or walking and note percentage of adults and youth. Please do this at 2 different locations.)

  • ADVERTISING & PROMOTIONS OF TOBACCO: ON-SITE

  • Tobacco ads, signs or billboards?
  • Tobacco sponsored tents/booths?
  • If yes, were they near youth activities?
  • Tobacco product promotional items given away? (i.e. key-chains, shirts, necklaces, etc)
  • Minors sporting tobacco-related promotions?
  • Free products, tasting or sampling offered of tobacco products?
  • Patrons filled out a form to get a free sample?

  • SPONSORSHIP

  • This event was sponsored by a tobacco brand?
  • Other sponsors for this event?
  • Tobacco ads were at youth/kids' eye level?

  • ATTENDEES

  • Did you observe people smoking?
  • Did you observe people chewing tobacco?

  • Thank you for filling out this form. Please submit media and photographs taken from the event along with an Event Assessment Report.

  • Should be Empty: