The seven structural elements make up the first half of a successful press release. The second half consists of a powerful straight-forward writing style. So remember these points and you will be set:
Always make sure your news is "newsworthy." It is there to inform, not to sell.
Start strong; grab the reader's attention with your headline and first paragraph.
Stick to the facts. Use a matter-of-fact tone and avoid flowery words and too many adjectives at all costs.
Use active, not passive, voice.
Use strong verbs; this will also help cut down on the extra adjective usage.
Avoid hype. Your press release should never have a need for exclamation points!!!
Be clear, concise, and complete. Give the complete facts in as few words as possible. Journalists wonâ€™t bother reading a wordy release that circles around the main point.
Proofread, proofread, proofread. Typos are the fastest way to ensure your press release never sees the light of day.