2018 Gray Digital Sales Event Application

Station (Call Letters)

Initiated By:

First NameLast Name

Email

example@example.com

A Gray Digital Sales event is an 8 week process that will require your AE’s to secure many clients each to attend the event. Throughout the process, each AE will be required to fill the calendar, complete full digital analysis, create proposals and work with each client that attends the event. The Gray Media & Tech Sales team will work with your team to help them master the digital sales process so that their success in digital sales goes far beyond the event itself. This process will be a significant commitment by Gray and your station. Are you and your team prepared to make this commitment?

Desired Event Month

*This is an 8 week sales process. Choose the months that you would prefer to have the actual event

First Choice

Second Choice

Digital Budget 2018

Digital Revenue 2017

Please describe the goals and purposes of this event for your station

Please list any other sales initiatives in 2018 (include dates)

How many AEs do you have?

Are you fully staffed?

How many more will you hire?

On a scale of 1 to 10, please rate your sales team's overall digital sales knowledge/experience

Which digital products does your team sell the most of and why?

We will help you determine the final revenue goal for your project, but do you have a revenue number in mind?

Do you see any roadblocks for the success of this digital event for your team?

What roadblocks do you see as a potential for the success of your event and do you have any feedback on how they can be avoided?

Please describe any successes you have had with previous digital initiatives or initiatives that included digital. If none, put N/A.