Strottner Designs Client Questionnaire

Business Address

What is the nature of your business or organization? Please explain what you want people to know about your business, organization or product.
How long have you been in business?
What is your mission statement, slogan or motto? (If you want it included in your design.)
What is your intended launch date for the new logo, brand and/or website? Are there any outside considerations that may effect the schedule (e.g. PR launch, trades how, annual report, etc.)?

AUDIENCE/USER PERCEPTION
What is your projected audience or demographic? Age, occupation, online frequency
What are the key reasons why the target user chooses your company's products and/or services? (cost, service, value, etc.)
Use a few adjectives to describe how the usershould perceive the new brand. (Ex: prestigious, friendly, corporate, fun,forward-thinking, innovative, cutting edge, upscale, etc.) Is this different than your current image perception? Do you wish to carry through the same kind of message through your web site?
If different, how is your company currently perceived?
How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? If not, why? Please list competitor URLs.

LOGO DESIGNS

If we are not designing a logo for you, please skip and proceed to the next section.
For logo designs, what is the exact wording/company name that you would like used?
Are there any acceptable abbreviations or acronyms that you would like used?
Do you have any current ideas, images or sketches that you would included in your logo?

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GENERAL DESIGN PREFERENCES
List any URLs of websites or logos you find compelling. What specifically do you like about these sites / logos?
List any URLs of websites or logos you do not care for. What specifically do you dislike about these sites / logos?
What colors do you like or expect?
What colors do you dislike or not want used?
Use a few adjectives to describe the style you are looking for in your new design (Ex: prestigious, friendly, corporate, fun, forward-thinking, innovative, cutting edge, upscale, etc.)

MARKETING / PROMOTION
How do most people find out about your product, or company?
Briefly, what are your short-term marketing plans (Specifically for the logo / website (re)design and the 12 months following brand-launch?
Do you have an existing or planned marketing strategy in mind to promote the design(s)? If so, please describe.
Will you also require business cards, stationary, brochures, flyers or other? If so, which ones?
Any additional comments?

WEBSITE DESIGNS

If we are not designing a website for you, please skip and proceed to the next section.
Do you currently have a domain/URL? What is it?
What is the primary "action" of the user when they come to your website?
Have you planned the site structure/content? If so, how much willbe completed before design begins...i.e. 25%, 50%, 75%, ALL?
Do you currently have images and photos to be used or will you require stock photos? How many stock photos will you need, estimated?
If you have images and photos to be used, please provide your email address and we will setup a shared DropBox project folder where we can collaborate.
Do you currently have a domain / hosting account?
If so, what is your URL? Who is it hosted with? What is the account login information? What is the FTP path, username and password?
Do you intend to keep the site updated yourself? If so, how often? Who is responsible for updating and providing content?
Who is responsible for your domain/hosting account (you, internal IT person, 3rd party IT company)? If someone else and you need us to facilitate the setup, please provide contact info.

SUBMISSION
Thank you for taking the time to fill out our client questionniare. You may print a copy for your records and then please hit the "Submit" button to send to Strottner Designs. You will also get a copy of the submission to your email address as well.
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DESIGN QUESTIONNAIRE