For the first time ever, Brand Experience has both a brand and a cause at the center of its Makeover Challenge. The brand is USAopoly, a developer and manufacturer of board games, collectibles and puzzles that is best known for the special editions of Monopoly created under a partnership with Hasbro. Today, it creates both games “with a twist” on its own original games.
True to USAopoly’s philosophy of looking at established projects and elevating them “with a twist,” Jackie Miserany, marketing manager at USAopoly, introduced the idea of elevating the contest from blue-sky to a project that will help raise awareness and funds for a worthy cause.
This year’s teams, Designtology and MBN Creative, will showcase the power of design as part of the Makeover Challenge as past contestants have. But, their work will also be considered by USAopoly for special edition packaging for Telestrations that will be used to raise funds for Operation Smile, an organization dedicated to providing safe surgeries to ALL children.
THE REDESIGNED CONCEPTS HAVE BEEN REVEALED. NOW IT'S YOUR TURN TO VOTE FOR THE TEAM WITH THE BEST APPROACH, DESIGN AND BRANDING STRATEGY. REVIEW EACH CONCEPT BELOW & CAST YOUR VOTE!
THE DEADLINE FOR VOTING IS OCTOBER 24