Thank you for your interest in being a Secret Hopper! Please complete the form below only if you recently visited a taproom.
Name
*
Email Address
*
Age
*
Gender
*
Male
Female
Non-binary
Prefer not to say
Type of Beer Drinker
*
New Beer Drinker
Social Drinker
Beer Nerd
Brewery Visited
*
Date of Visit
*
-
Month
-
Day
Year
Day of the Week
*
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Arrival Time
*
1
2
3
4
5
6
7
8
9
10
11
12
:
Hours
00
05
10
15
20
25
30
35
40
45
50
55
Minutes
AM
PM
AM/PM Option
Departure Time
*
1
2
3
4
5
6
7
8
9
10
11
12
:
Hours
00
05
10
15
20
25
30
35
40
45
50
55
Minutes
AM
PM
AM/PM Option
Number of Guests in Your Party
*
Name of Bartender. If unknown, please provide a brief description (ex. 25-30 year old, female, 5'4", short brown hair)
*
If unknown, please provide a brief description (ex. 25-30 year old, female, 5'4, short brown hair)
Did you provide the bartender's name or a detailed description?
*
Yes
No
Where did you sit?
*
Bar
Table
Other
How would you rate the cleanliness outside the brewery?
*
Very clean
Clean
Dirty
Very dirty
Please explain.
Please write a minimum of one complete sentence.
0/1000
Did a brewery employee greet you with a smile, "hello," or other welcoming gesture upon entering?
*
Yes
No
Upon entering the brewery, what were your eyes first drawn to?
*
Please write a minimum of two complete sentences.
0/1000
What did you smell upon first walking in?
*
Please write a minimum of one complete sentence.
0/1000
Did music and/or art in the brewery enhance your experience?
*
Yes
No
Please explain.
*
Write a minimum of three complete sentences.
How full was the brewery upon arrival?
*
Empty
One quarter full
Half full
Three quarters full
Packed
Please give your best estimate.
How full was the brewery upon departure?
*
Empty
One quarter full
Half full
Three quarters full
Packed
Please give your best estimate.
How did the brewery's social media presence contribute to your visit?
*
Please write a minimum of two complete sentences.
0/1000
Was there a visible, easy to read menu clearly listing beer names, style, alcohol content, size options, and pricing?
*
Yes
No
Please explain.
Please write a minimum of one complete sentence.
0/1000
Please select the type of menu(s) used.
*
Wall menu
QR Code/menu on phone
TV menu
Paper/physical menu
No menu provided
Were you greeted with a smile or "hello" upon approaching the bar?
*
Yes
No
Please explain.
Please write a minimum of one complete sentence.
How long after approaching the bar were you greeted?
*
0-1 minute
1-3 minutes
3-5 minutes
5-7 minutes
7+
Did a staff member introduce themself?
*
Yes
No
Did the staff engage in conversation with you?
*
Yes
No
Were you offered a physical menu?
*
Yes
No
Did the staff offer recommendations?
*
Yes
No
Please explain.
*
Please write a minimum of two complete sentences.
0/1000
Was the staff able to answer all of your questions in a knowledgeable manner?
*
Yes
No
Did the staff suggest starting with a flight? If flights are not offered, please order a pint.
*
Yes
No
Did you order a flight?
*
Yes
No
Flights were not available.
Before serving your beer, did the staff verify your ID if under 35?
*
Yes
No
N/A
How long did it take from the time of ordering your flight/first beer until it was received?
*
0-1 minute
1-3 minutes
3-5 minutes
5-7 minutes
7+
Was your beer served in clean glassware?
*
Yes
No
Please explain.
Please write a minimum of one complete sentence
0/1000
After receiving your flight/first beer, how long until the staff checked on you?
*
0-1 minute
1-3 minutes
3-5 minutes
5-7 minutes
7+
Did the staff suggest starting a tab?
*
Yes
No
Did the staff suggest ordering a beer after completing your flight/first beer?
*
Yes
No
Did you order a second drink?
*
Yes
No
Were there food options available at the brewery?
*
Yes
No
What food options were available?
*
In-house snacks (i.e. chips, vending machine)
Food trucks
Brewpub/kitchen
Local delivery (i.e. from nearby restaurant)
How would you rate the cleanliness of the taproom?
*
Very clean
Clean
Dirty
Very dirty
Please explain.
Please write a minimum of one complete sentence.
0/1000
How would you rate the cleanliness of the bathroom?
*
Very clean
Clean
Dirty
Very dirty
Please explain.
Was there a visible merchandise area with clearly priced items?
*
Yes
No
Please explain.
Please write a minimum of one complete sentence.
0/1000
Did you purchase any merchandise?
*
Yes
No
Was there a clearly visible listing of upcoming events?
*
Yes
No
Did the staff suggest signing up for the brewery's mailing list or loyalty/rewards program?
*
Yes
No
Did the staff suggest taking beer to go?
*
Yes
No
Did you purchase any beer to go?
*
Yes
No
If this brewery's beer is distributed, are you more likely to purchase their offerings from a bar/restaurant/store because of this experience?
*
Yes
No
N/A
After asking to close your tab, how long until the staff returned with your check?
*
0-1 minute
1-3 minutes
3-5 minutes
5-7 minutes
7+
Did you receive a sincere "thank you" upon leaving the brewery?
*
Yes
No
How would you rate the staff's level of engagement?
*
Low
Neutral
Moderate
High
Did the brewery staff enhance your experience?
*
Yes
No
Please explain.
*
Please write a minimum of three complete sentences.
0/1000
What could the staff have done to make your experience even better? The brewery is looking to improve upon even the smallest details. Your feedback makes a difference.
*
Please write a minimum of three complete sentences.
0/1000
Did you feel like it was a diverse, equitable, and inclusive environment?
*
Yes
No
If not, why?
Had you visited this brewery before?
*
Yes
No
On a scale of 1-5 stars, how would you rate the quality of beer served?
*
1
2
3
4
5
Would you recommend and return to this brewery based on this experience?
*
Yes
No
Please explain.
*
Please write a minimum of four complete sentences.
0/1000
How soon do you plan to return to this brewery?
*
1-7 days
2 weeks
1 month
1 month+
I do not plan to return
How many breweries do you visit in a month?
*
0
1
2
3
4
5
6
7
8
9
10+
What would make this brewery your "go to" brewery?
*
Please write a minimum of two complete sentences.
0/1000
Please provide any additional information you believe would be helpful to the brewery. It is their goal to make their customer experience equally as enjoyable as the beer.
*
Please write a minimum of two complete sentences.
0/1000
Calculation
What was the total amount of your check before tip?
*
What was the total amount tipped?
*
Does your check also include food items?
*
Yes
No
How much did you spend on food items?
Economic Impact
If you had a friend with you, are their purchases on a separate check?
*
Yes, separate check.
No, they are included on mine.
N/A
How many people are included on your check?
*
Ex. 2
Tip Percentage
Time Spent
Submission Date
-
Month
-
Day
Year
Date
Date Calculation
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