Any controversy or claim arising out of or relating to this contract, or the breach thereof, shall be settled by arbitration administered by the American Arbitration Association in accordance with its Commercial Arbitration Rules, and judgment on the reward rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof.
If a dispute arises out of or relates to the contract, or is breached and the dispute cannot be settled through negotiation, the parties agree first to try in good faith to settle the dispute by mediation administered by the American Arbitration Association under its Commercial Meditation Rules, before resorting to arbitration, litigation, or some other dispute resolution procedure.