Facebook Ads Intake Interview
Name
First Name
Last Name
Email
example@example.com
Billing Address
Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
Business Phone Number
-
Area Code
Phone Number
Is the Credit Card on file the same one you will be using to pay Facebook for ad spend?
Yes
No, contact me
Business or Brand we are promoting:
Point of Contact for Campaign
First Name
Last Name
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Facebook Data
Website / page address we are promoting
Does this website have a good conversion strategy in place?
Do you currently get leads through this website?
Facebook Page
Do you currently have an Ad Account in Facebook:
Yes
No
No, I use a personal account
I don't know
Which email do you use to log-in to Facebook?
example@example.com
If you want us to log-in and create your Ad Manager in Facebook, please provide password. Otherwise add Barry@stampedebranding.com as an admin to your Facebook page.
example@example.com
What is your primary objective for Facebook ads:
Build email list
Generate new leads
Online sales
Amazon sales
Retail sales
Promote events
Reach inactive customers
What is your secondary objective for Facebook ads:
Build email list
Generate new leads
Online sales
Amazon sales
Retail sales
Promote events
Reach inactive customers
Do you have any monthly goals you want to achieve with Facebook ads?
Facebook Ad Budget
$
Who is currently managing your social media (including digital advertising if any)?
Internal employee
Agency
No one
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Business Information
What forms of marketing do you currently use:
Google Adwords
Remarketing
Radio Ads
TV Ads
Newspapers
Magazines
Outdoor
Direct Mail
Social Media
Videos
Affiliate Marketing
Influencers
Email Marketing
Are there any targeted lists we can obtain from these other campaigns:
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Competition
Name three of your competitors (that you are aware of):
What makes you different from your competitors?
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Special Offers
What special offers do have for new customers that we can use for this campaign:
Which offers have worked best in the past:
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Successful Customer Base
Give us as much detail about your customers as you can as this will help locate them on Facebook. Do they drink coffee, do they have tattoos, are the single or married, etc. All of this will help create specific types of customer profiles to find on Facebook.
Who do you like working with (age, gender, marital status interests, professions):
Who pays the most (age, gender, marital status interests, professions):
Who is the most consistent (age, gender, marital status interests, professions):
Describe your average customer with as much detail as possible:
What TV shows do your customers watch?
What types of local events do your customers attend?
What groups or associations do your customers belong to or are involved with:
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Demographics and Interests
Provide responses based on your typical customer!
Gender
Male
Female
Age
Under 18
18-24
25-34
35-44
45-54
55-64
65 plus
Education
Less than high school
High School or GED
Some college, no degree
Associate degree
Bachelor degree
Master's degree
Professional degree
Doctorate
Careers
Advertising
Agriculture
Bank
Construction
Finance
Food and beverage
Healthcare
Insurance
Investments
Manufacturing
Marketing
Pharmaceutical
Real estate
Retail
Sales
Stay at home mother
Student
Technology
Trade
Transport
Income Brackets
Under $40,000
$40,000 - $59,000
$60,000 - $99,000
$100,000 - $249,000
OVer $250,000
Geographical Location(s)
Interests
Companies or Brands they may follow or buy from
Celebrities or opinion leaders they may follow
Anything else:
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Follow-Up Procedures
What will happen once a lead is generated? What processes do you have in place online? Offline?
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Brand Data
Do you have specific design or style specs:
How do we obtain your logos or design files:
Do you have any good content available for use:
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