LinearTech SEO Introductory Questionnaire
Business / Company
What is your business’ industry?
What are your services / products?
How do you describe your business?
Summary: Mission: Vision: Philosophy: Goals:
Do you sell your services or products mostly online? If so, does it have an eCommerce website?
Does your business have a physical location and you serve your customers mostly there? If so, please list the address(es).
Is your business non-profit?
Is your business or any of your products seasonal? If so, list the details.
What is your sales cycle? - the process from interacting with a potential client for the first time, to completing a sale with this client.
Target product / service
Who are your target audience - potential clients?
Geographic locations (cities, counties, states, countries, regions, etc.): Genders: Age groups: Interests: Businesses / occupation / social groups, etc. (i.e. boat owners, stay-at-home-moms, athletes, dentists, educators) Behavior: return vs. new? tech savvy? Desktop vs mobile users?
Do your target clients align with your current clients? If not, answer the same questions for your current clients.
Who are your competitors? List their names and web addresses if they have any. How do you differentiate your brand from the competition (what is your unique value proposition)?
Website Related Questions
Do you have a website?
If you have a website, how does it serve your audience?
Is it an eCommerce site - users purchase service or products there? If so, how often?
How frequently is your website updated?
What traffic are you getting?
Where does all the traffic come from? Is it mostly from your target audience?
Are you part of any local social / networking groups, or professional associations / organizations, and how active are you?
Have you done any SEO before? If yes, please explain the implementations and results.
Expectations and goals
Resources / personnel
Questions or comment?
Should be Empty: