In Digital marketing, timing is everything. Popular trends don't last long, and companies must capitalize on the opportunities quickly. If not, the chance is gone, and consumers go onto the next fad. Reviewing how timing affects sales on e-commerce websites helps business owners achieve higher sales volumes.
Analyzing Consumer Habits
First, an analysis of consumer habits shows when the customers are more likely to visit the website. Tracking tools help business owners review time frames when website traffic is higher. It also shows when existing customers visit. The findings of the assessment dictate the best time to start a new marketing campaign.
Attracting the Consumer to the Website
Existing customers have opted in for email and app advertisements in most cases. Opting-in indicates that the consumer wants to receive marketing materials. The business sets up automation marketing software to send out email or app advertising to existing customers. The findings of the behavior pattern assessment show what time of day to start the transmissions. Identifying the best time to contact the consumers helps the company attracts more customers to the website.
Ads that Appear on Social Media Profiles
Targeted advertising uses technology that collects anonymized data from social media users. How this works is that the consumer looks for a product online, and then the tracking tools collect the data. Next, the technology notifies the retailer that the consumer searched for their products. When the user signs into their social media account, the ads reappear in ad space on their newsfeed. The process is also used to help companies target consumers within a specific demographic.
When to Send Coupon or Promotional Codes
Coupons and promotional codes are another way to generate sales online. The drip marketing strategy determines the best time to send the coupon or code to the consumer. Typically, automated marketing software sends the code or coupon when an item is left in the user's shopping cart for about a week.
Making Shopping Cart Price Adjustments
If the code or coupon didn't close the sale, the company adjusts the price in the shopping cart. The strategy is helpful when the item's price was reduced during a sale or promotion. If the customer didn't use the discount, they are more likely to purchase the item if the price is reduced anyway.
Learning about time helps e-commerce website owners close more sales. A well-timed advertisement entices consumers to make a purchase. Behavior pattern analysis shows when the consumer is more likely to buy. It also helps the business use technology to collect anonymized data efficiently. Business owners who want to learn more about digital marketing and timing strategies visit standoutwithwsi.com/your-challenges/ right now.