This award recognises the successful use of superior digital initiatives to attract talent - including website, email, social media, mobile technology and related activity. The judges will be looking for clear evidence of success in this area, including design and user experience, use of digital technology, use of content in various formats, traffic driving initiatives, and the impact of these. They will also be looking to see how you are using web and social media to enhance your people strategy in employment, retention and training development.