It is no secret that healthcare has a pricing problem.
Furthermore, Doctors have a customer service problem. Why is it that 8/10 prospective patients searching for a new Doctor in today's healthcare marketplace say they left their former Physician/Practice because "We didn't have a relationship either way."
What we see that is truly unique about each of these subscription-based healthcare delivery models is that they both desire to bring the Physician and Patient closer together.
Is one better than another? Absolutely not.
If anyone tells you different, that's simply their opinion.
Believe it or not, when a Patient is asked what's more important, Price, Convenience or Relationship, "Relationship with my Doctor" wins 7/10 times, every time.
So regardless of price, pereception or optics, our publications (eg Concierge Medicine Today and The Direct Primary Care Journal) are coming together to educate and inform our communities, Physicians and Patients who actually want to learn more [and are open to learning new things] about the great things that are happening in each of these subscription-based healthcare delivery models and how Doctors and Patients are finding success in them.
We invite you to learn how to clarify, explain and understand in greater detail the differences and similarities between these two great subscription-based healthcare delivery models in your sphere of influence.
Great Doctors and great people in our past have designed these business models to be independently unique enough for different people and different demographics. We can all learn from each other and we should. Ultimately, we are all working toward the same goal and travelling towards the same destination ... that is bringing the Patient and Physician closer together. We must be open-minded that there are going to be multiple pathways to get there. Putting a lid on innovation simply because you don't like the term, the cost or the like stifles innovation. Isn't that why you left your previous station in healthcare?
As we say a lot around here ... "It's no longer about being the best Doctor in the world, it's about being the best Doctor FOR the world."