Account Executive - Advertising Application

Position Title: Research Lead

Reports To: Research Director, Advertising and Public Relations Directors

Overview:

The Research Lead is pivotal in crafting data-driven insights that shape strategic campaign development for Lindsey + Asp’s clients. This role involves overseeing both primary and secondary research efforts to assess a brand’s position and inform targeted strategies. The Research Lead will utilize findings to develop research-driven creative briefs, make strategic recommendations, and direct budget allocation across various channels. Ideal candidates bring a blend of analytical skills, organization, and curiosity to explore new insights that guide effective campaign strategies.

Responsibilities:

-Lead primary and secondary research to understand client brand positioning, audience insights, and market dynamics
-Develop data-driven recommendations and campaign strategies that align with client objectives
-Write research-driven creative briefs to guide the agency’s creative direction
-Communicate findings and recommendations clearly to clients and internal teams, ensuring actionable insights
-Attend weekly meetings, maintain consistent communication with the Research Director, and ensure all deliverables meet deadlines

Ideal Candidate Qualities:

-Highly organized, with strong project management skills and attention to detail
-Inquisitive and eager to explore new research techniques and methodologies
-Versatile, able to adapt research findings across various client needs and media channels
-Proficient in both qualitative and quantitative research methods, with a strategic mindset
-Effective communicator who can present insights in a clear, actionable way for diverse audiences

All Agency Members are required to meet in Lindsey+Asp from 4 to 6 p.m. every Monday.

Full Name*

First NameLast Name

Email Address*

Phone Number

Area CodePhone Number

Year in school*

Please upload your resume (PDF only please)*

Browse Files

Please upload your cover letter (PDF only please)*

Browse Files

Link to your portfolio, if available:

Please list Gaylord classes you are currently taking, have taken, or will be taking next semester:*

Please list a Gaylord faculty or staff member as a reference with their contact information*

How do you know your reference?*

Describe a time when your research findings directly influenced a campaign, strategy or project decision or helped you achieve a goal. What was your role, and what was the outcome?*

Describe a time when doing the adequate prior research helped you achieve a goal:*

When you need to gather data to solve a problem, what type of research do you find most interesting or effective? Can you share any favorite sources, tools, or methods you rely on?*

What excites you about leading research to inform brand and campaign strategy in advertising and PR? How do you see yourself adding value in this role?*

If you’ve applied to more than one position or department, which one would you be the most interested in?

To participate in Lindsey + Asp, you must be available every Monday from 4 to 6 PM. Does this work with your schedule?*

YesNo

Research Department Application