Account Executive - Advertising Application

Position Title: Digital Lead

Reports To: Digital Director, Account Lead

Overview:

As the Digital Lead, you will play a critical role in driving digital strategy and social media execution for client accounts. This position requires both creative thinking and analytical skills to manage and optimize social media campaigns, analyze performance metrics, and contribute to innovative digital solutions. You’ll be the digital go-to on your account team, regularly advising on best practices, emerging trends, and strategic content planning. This role involves collaboration, problem-solving, and a continuous drive to stay informed about digital trends.

-Responsibilities:

-Serve as the primary contact on your account team for social media and digital strategy needs
-Attend weekly Monday meetings (4-6 p.m.) and coordinate weekly check-ins with your account team
-Contribute to and participate in social media brainstorming, strategy sessions, and content planning
-Monitor and report on social media analytics to guide recommendations for optimized performance
-Collaborate closely with the Digital Director, Account Lead, and the account team to meet client objectives
-Stay informed on digital trends and best practices to enhance account team knowledge and client strategies

Ideal Candidate Qualities:

Proficient across various social media platforms and eager to explore new ones
Analytical and data-driven in your approach to social media strategy
Problem-solver who can troubleshoot issues and adapt to new challenges
Collaborative team player who values accountability and clear communication

All Agency Members are required to meet in Lindsey+Asp from 4 to 6 p.m. every Monday.

Full Name*

First NameLast Name

Email Address*

Phone Number

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Year in school*

Please upload your resume (PDF only please)*

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Please upload your cover letter (PDF only please)*

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Please list Gaylord classes you are currently taking, have taken, or will be taking next semester:

Please list a Gaylord professor as a reference with their contact information

How do you know your reference? *

What is your favorite social media campaign you have seen recently? Why?

What tools and resources do you use to stay updated on digital trends and platform changes?

How would you rate your experience in website design?*

Please rate by 1 being no experience to 5 being extremely experienced.

Please explain why you chose your answer from the previous question. *

How would you handle a situation where a campaign underperforms? What steps would you take to understand and address the issue?*

Tell us about a time when you successfully collaborated with others to achieve a shared goal. What role did you play, and what was the outcome?*

What excites you most about working in digital media, and how do you plan to apply that enthusiasm to this role?

If you are applying to multiple position, which position is your preference?

To participate in Lindsey + Asp, you must be available every Monday from 4-6 PM. Does this work with your schedule?*

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Digital Application