The Purple Goat Minimum Advertised Price (MAP) Policy
In order to build and maintain integrity for The Purple Goat (TPG) and its brand equity by emphasizing the value and quality of TPG products through advertising and marketing, TPG has established a Minimum Advertised Price (MAP) Policy. All TPG resellers must follow the MAP policy for the advertising and marketing of TPG products.
TPG MAP Policy Guidelines
• All advertised prices must be at or above MAP for all TPG products. The MAP for each product can be viewed on our website (www.thepurplegoat.shop).
• Resellers are not required to list prices in advertising; however, if a price is listed, it must be at or above MAP.
• Other statements such as “call for price” or “call for quote” are acceptable and permitted.
• Resellers are responsible for ensuring their pricing is at or above MAP on Internet search engines.
• All Resellers are free to set the actual resale price of any product.
TPG’s MAP Policy applies to advertising placements, including but not limited to: print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, Internet placement with third parties (banner ads, broadcast emails, destination pages and third-party sites), internet placements on reseller’s own website, and any flyers, posters or coupons.
Direct to Consumer Sales
Resellers are not permitted to knowingly sell to resale customers and should only be selling directly to consumers. Violation of this policy will result in termination of our agreement. TPG will not provide prior notice or issue warnings before taking any action under this policy.
Internet Site Pricing
Pricing listed on an internet site is considered “advertised price” and must adhere to TPG’s MAP Policy until the product is placed in the “virtual shopping cart.” Once the product enters the shopping cart, it is considered part of the check-out procedure and is not a MAP violation.
Price matching policies are acceptable; however, they cannot be used as a valid reason for violations of TPG’s MAP Policy. Advertised price must always be at MAP or higher.
Resellers are not permitted to resell any TPG products on Amazon.com, Ebay.com, Walmart.com, Etsy.com and/or Jet.com. Violation of this policy will result in termination of our agreement. TPG will not provide prior notice or issue warnings before taking any action under this policy.
Required Sales Volume
In order to maintain constant growth and commitment to TPG, we require our resellers to reach $1,000 in sales within 12 months of activity. If you do not meet this requirement, your account may be subject to termination.
Resellers are permitted to advertise TPG products with price “mark-downs” provided the price reflected on the advertisement is at or above the MAP.
TPG’s MAP Policy does allow resellers to omit pricing entirely from advertisements and/or ad statements such as “Call for Price” or “Call for Quote.” From time to time TPG may discontinue products or engage in promotions with respect to certain products. In such events, TPG reserves the right to modify or suspend the MAP with respect to the affected products by notifying all resellers of such changes. TPG further reserves the right to adjust the MAP with respect to all or certain products at its sole discretion upon 7 days’ advance written notice to the reseller.
The terms of this MAP Policy are confidential and should not be disclosed to other parties. This MAP Policy has been established by TPG to help ensure the reputation of TPG as a leader in the beauty and body categories and to protect the reputation of its name and products.
This policy prohibits resellers from bidding on TPG branded and product keywords. It is your responsibility to exclude our trademarked terms from your paid search and comparison shopping engine programs and we strongly suggest you add our trademarked terms as negative keywords.
Failure to Comply
Intentional and/or repeated failure to abide by this policy will result in termination of the reseller’s agreement. TPG does not intend to do business with resellers who degrade the image of TPG and its products. TPG will not provide prior notice or issue warnings before taking any action under this policy.
This TPG MAP Policy and Confirmation Agreement is made on the date signed by and between, The Purple Goat and Company as noted on this application form.
TPG places great value on the efforts of all resellers who distribute our products and support their customers. Our MAP Policy is intended to encourage competition for the sale of TPG products in a manner that is consistent with the long-term interests of our customers.
Please indicate your acceptance by signing below.