CYB: Worksheet 2

Worksheet 2: Clarify Your People

Fill out this worksheet to solidify the connection with your perfect client or student, as represented by your Avatar.
First Name*
Email*
example@example.com
After doing the Avatar Meditation, describe the perfect client you are focusing on for now - your Avatar. Describe him/her with details like age, where he/she lives, with whom, kids or no, but really focus on her main concerns, worries and struggles... the ones she complains about openly, and the ones she describes to her friends or keeps to herself - in HER words, not yours! If she has no urgent desperate problems, choose an Avatar who IS in a crisis point, because that is when people hire new people.*
Now use your imagination to slip into the skin of your Avatar. Imagine you ARE your Avatar, who is struggling with an urgent life problem that he/she wants help with! (Listen to the Avatar Meditation to get into this mode)

AS YOUR AVATAR (not your self), answer these 12 Questions about their urgent problem/needs in the space below:

1.    What is your greatest challenge? (especially in the area of your chosen niche)
2.    What is your greatest hope? With work, what do you think could be possible in terms of resolving this issue?
3.    What would be different in your life if this problem were solved?
4.    How much do you imagine you could improve in this area?
5.    How much would you pay to get that improvement?
6.    Who else do you turn to for help with this?
7.    What are your fears if you don’t get this problem fixed?
8.    What is this problem costing you in time, money, and energy?
9.    How is this problem affecting your relationships?
10. How is this problem affecting your money/business?
11. How is this problem affecting your health?
12. How would you feel about the person who helped you solve this problem?
Speaking AS your Avatar person (not yourself), write the answers to the 12 questions here...
This is your BEST guess right now about what you Avatar thinks and feels. But you won't know if you've nailed it till you've done the next exercise!
Avatar Interviews - do 5-10 of these (this week if at all possible)! Now that you know who you're looking for, go find them! And then interview at least 5 people who are struggling with an issue or crisis time that is very similar to your Avatar, and ask them the 12 questions above! RECORD their answers. Listen for the words THEY use. And then report here how many interviews you did, and enter what you've learned here:
You can sum up what you've learned here, the key words you find them repeating, the challenges they point to... but you should also keep the recordings and detailed notes in your own files, as these will be very useful as you write things for your people!
Your Homework: Fill out this worksheet completely, and share about your process in the Facebook Page. Get going early in the week so you can get to the interviews. The people who do these Avatar interviews tend to be the ones who end up with really successful businesses, and forever claim that THIS exercise was instrumental in getting there! So I know it's a challenge - but you can DO it! :))
NOTE:

You will need the answers you enter in this worksheet later in the course.

To save either:
1. Click the Print button then click the Submit Button
2. Click the Submit Button then save the email you receive that contains your answers.
Should be Empty:

Worksheet 2: Clarify Your People

NOTE: