Advertising Budget Calculator
Based on unique readership data complied by the Circulation Verification Council is guaranteed accuracy within a 4% margin of error. www.cvc.com
Choose your market
*
Greene County Shopper
Jersey County Shopper
Riverbend AdVantage
Granite City AdVantage
Total Circulation
How many papers are mailed.
97% Receivership
(this is within the 4% margin of error)
77% Readership
How many households report reading AdVantage.
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Choose Your Industry
Our readers indicated their intentions to purchase from your industry within the next 12 months.
Your industry
*
Select your industry
Antiques or Auctions (18%)
Art & Crafts Supplies (25%)
Athletic & Sports Equipment (29%)
Attorney (7%)
Auto Accessories (Tires, Brakes, etc) (42%)
Automobile New Vehicle (15%)
Automobile Used Vehicle (21%)
Boats or Personal Watercraft (2%)
Carpet or Flooring (15%)
Cell Phone (New or Update Service) (26%)
Childcare (20%)
Children’s Apparel (38%)
Chiropractor (15%)
Cleaning Services (Carpet, Air Duct, Home) (31%)
Computers, Tablets or Laptops (22%)
Dining & Entertainment (78%)
Education or Classes (20%)
Financial Planner (Retirement Investing) (29%)
Florist or Gift Shops (28%)
Furniture / Home Furnishings (50%)
Health Club or Exercise (31%)
Home Heating & A/C (Service or New Equipment) (18%)
Home Improvements or Supplies (30%)
Jewelry (25%)
Lawn & Garden Supplies (46%)
Lawn Care Service (25%)
Legal Gaming Entertainment (38%)
Major Home Appliance (24%)
Medical Services or Physicians (58%)
Men’s Apparel (6%)
Motorcycles or ATVs (5%)
Pet Supplies (50%)
Pharmacist / Prescription Service (29%)
Real Estate (Sell or Purchase) (58%)
Tax Advisor / Tax Services (11%)
Television or Electronics (45%)
Vacations or Travel (29%)
Veterinarian (56%)
Wedding Supplies (5%)
Weight Loss (5%)
Women’s Apparel (14%)
What is your "other" industry?
Estimate % local market's demand for your product
Use decimal form for percentage (.01 = 1%)
Source for market share estimate
e.g. Pulse Research
Our audience's intent
Number of our our readers indicating intention to purchase from your industry within the next 12 months
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Competition
Consider all your competition both local and national.
List your biggest competitors
Separated by commas. Don't forget DIY.
Realistic Market Share % (considering competitors above)
Your share of our audience
Number of readers indicating intention to purchase from your industry within 12 months
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Revenue - Cost of Goods Sold = Gross Profit
Generally speaking, what is the most typical amount a customer will spend with you in one year?
How much does a typical customer spend with you in 12 months?
*
Gross Revenue for your share of our audience
Gross Revenue for your share of our readers who indicated intention to purchase from your industry within 12 months
Gross Profit Margin (min 30% to be sustainable)
Gross Profit
Gross Profit from your share of our readers who indicated they intend to purchase from your industry within next 12 months
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Budget
Popular business sources recommend 10% of total revenue. We believe you can be more conservative with our audience. Thus, we recommend a percentage of GROSS PROFIT (as opposed to gross revenue)
How would you like to be perceived in your market?
Dominate
Competitive
Presence
Budget as a % of Gross Profit to have simply maintain a presence in your market
*
Budget as a % of Gross Profit to remain competitive in your market
*
Budget as a % of Gross Profit to dominate your market
*
Annual Advertising Budget to reach our readers who indicated they intend to purchase from your industry within 12 months
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Seasonality
Generally, every business has three seasons: Best, Average and Worst. We believe your advertising budget should be allocated accordingly.
% allocated Worst
% allocated Average
% allocated Best
Rate each month as Worst, Average or Best.
January
*
Worst
1
2
Best
3
1 is Worst, 3 is Best
If Jan=1
If Jan=2
If Jan=3
February
*
Worst
1
2
Best
3
1 is Worst, 3 is Best
If Feb=1
If Feb=2
If Feb=3
March
*
Worst
1
2
Best
3
1 is Worst, 3 is Best
If Mar=1
If Mar=2
If Mar=3
April
*
Worst
1
2
Best
3
1 is Worst, 3 is Best
If Apr=1
If Apr=2
If Apr=3
May
*
Worst
1
2
Best
3
1 is Worst, 3 is Best
If May=1
If May=2
If May=3
June
*
Worst
1
2
Best
3
1 is Worst, 3 is Best
If Jun=1
If Jun=2
If Jun=3
July
*
Worst
1
2
Best
3
1 is Worst, 3 is Best
If July=1
If July=2
If July=3
August
*
Worst
1
2
Best
3
1 is Worst, 3 is Best
If Aug=1
If Aug=2
If Aug=3
September
*
Worst
1
2
Best
3
1 is Worst, 3 is Best
If Sep=1
If Sep=2
If Sep=3
October
*
Worst
1
2
Best
3
1 is Worst, 3 is Best
If Oct=1
If Oct=2
If Oct=3
November
*
Worst
1
2
Best
3
1 is Worst, 3 is Best
If Nov=1
If Nov=2
If Nov=3
December
*
Worst
1
2
Best
3
1 is Worst, 3 is Best
If Dec=1
If Dec=2
If Dec=3
Ad spend
Based on your industry, seasonality and our readers' intentions to purchase, this is an ideal budget to reach our audience.
# Worst Months
Ad spend worst
Worst month
# Avg Months
Ad spend avg
Average month
# Best Months
Ad spend best
Best month
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Return On Investment
How many customers per month do we have to deliver to justify your investment?
Monthly Break Even
Number of customers we have to deliver monthly for you to break even with this budget.
The first _______ customers pay for an entire year of advertising.
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Save This Calcualtor
Name
*
First Name
Last Name
Email
example@example.com
Business Name
*
Business Address
Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
Phone Number
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Big Z Media Representative (email)
*
example@example.com
Big Z Media Representative (mobile)
Please enter a valid phone number.
Big Z Media rep
example@example.com
Big Z Media Sales Rep
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