Most businesses spend about seven percent of their annual gross revenues on marketing and advertising. Generally, a company will spend this money willingly due to the increased sales leads the right marketing methods produce. If a business owner is trying to showcase their products or services, having a website constructed is a good idea.
Some business owners think that a website is something they can set and forget. In reality, a person will have to update their website routinely to keep it current. The following are some signs a business owner may notice if they need a Website Redesign.
Visitors Are Not Staying on the Site For Very Long
Monitoring the traffic a business website receives is a good idea. One of the most important metrics a business owner needs to monitor is the bounce rate. The bounce rate refers to the amount of time a person spends on the website before leaving.
If the bounce rate is extremely high, a business owner needs to figure out what they can do to hold the interest of visitors. Generally, the best way to fix these problems is by having a website redesigned. With new images and content, a business owner can hold the interest of their audience.
The Website is Not Responsive
Most business owners fail to realize just how many people use mobile devices to access the internet. Outdated websites are not usually responsive, which can be problematic for mobile users. A website that is not responsive will require mobile users to resize images and text, which can be frustrating.
Instead of alienating a large part of their audience, a business owner needs to redesign the website. With this redesign, a business owner can make sure the website caters to mobile visitors.
No Sales Leads Are Being Generated
One of the main goals a business owner should have when launching a website is generating leads. If a website has been up for a few years and no leads are coming in, a redesign may be in order.
Allowing professionals to audit the website can help a business owner figure out what needs to be changed. The longer a business owner waits to get this issue handled, the more money they will ultimately lose.
Before hiring a professional to do this work, a business owner needs to do their homework. Finding out how long a web designer has been in the business and what type of reputation they have is vital.