COCONUT COMPETITOR ANALYSIS
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GENERAL INFORMATION & OCCUPANCY
Rows
YOUR COMMUNITY
COMPETITOR 1
COMPETITOR 2
COMPETITOR 3
COMPETITOR 4
COMPETITOR 5
COMPETITOR 6
COMPETITOR 7
Community Name
City/Town
Distance from Sonata community
Opening Date
Total # Units
Total Occupancy
Total IL # Units
Total IL Occupied
Total AL
AL Occupancy
Total MC # Units
MC Occupancy
Other: New Renovation/when
RATES - INDEPENDENT LIVING
Rows
YOUR COMMUNITY
COMPETITOR 1
COMPETITOR 2
COMPETITOR 3
COMPETITOR 4
COMPETITOR 5
COMPETITOR 6
COMPETITOR 7
Community Name
Community Fee
Deposit Offered Yes/No- $
CC Payments -CF Fee/Deposit Yes/No
Companion
Studio
Studio Deluxe
One Bedroom
One Bedroom Deluxe
Two Bedroom
Two Bedroom Deluxe
Other: New Renovation/when
Promotions-Rate lock. Waive CF fee
Key Amenities/Differentials
Key Amenities/Differentials
Key Amenities/Differentials
RATES - ASSISTED LIVING
Rows
YOUR COMMUNITY
COMPETITOR 1
COMPETITOR 2
COMPETITOR 3
COMPETITOR 4
COMPETITOR 5
COMPETITOR 6
COMPETITOR 7
Community Name
Community Fee
Deposits Offered Yes/No
CC Payments -CF Fee/Deposit Yes/No
Companion
Studio
Studio Deluxe
One Bedroom
One Bedroom Deluxe
Two Bedroom
Two Bedroom Deluxe
Other: New Renovation/when
Promotions-Rate lock. Waive CF fee
Key Amenities
Key Amenities
Key Amenities
ADDITIONAL LEVELS OF CARE - ASSISTED LIVING
Rows
YOUR COMMUNITY
COMPETITOR 1
COMPETITOR 2
COMPETITOR 3
COMPETITOR 4
COMPETITOR 5
COMPETITOR 6
COMPETITOR 7
Community Name
Level 1
Level 2
Level 3
Level 4
Level 5
Medication Mgt.
Incontinence Care
Other:
Other:
MONTHLY RATES - ALZHEIMER'S
Rows
YOUR COMMUNITY
COMPETITOR 1
COMPETITOR 2
COMPETITOR 3
COMPETITOR 4
COMPETITOR 5
COMPETITOR 6
COMPETITOR 7
Community Name
Community Fee
Deposits Offered Yes/No
CC Payments -CF Fee/Deposit Yes/No
Companion
Studio
One Bedroom
Other: New Renovation/when
Promotions-Rate lock. Waive CF fee
Key Amenities
Key Amenities
Key Amenities
ADDITIONAL LEVELS OF PERSONAL CARE - ALZHEIMER'S
Rows
YOUR COMMUNITY
COMPETITOR 1
COMPETITOR 2
COMPETITOR 3
COMPETITOR 4
COMPETITOR 5
COMPETITOR 6
COMPETITOR 7
Community Name
Level 1
Level 2
Level 3
Level 4
Level 5
Medication Mgt.
Incontinence Care
Other
Other
NARRATIVE
Rows
YOUR COMMUNITY
COMPETITOR 1
COMPETITOR 2
COMPETITOR 3
COMPETITOR 4
COMPETITOR 5
COMPETITOR 6
COMPETITOR 7
How does the building show? Old/New?
Strength
Weaknesses
How To Sell Against Them
Competitor 1 Summary/Notes
Competitor 2 Summary/Notes
Competitor 3 Summary/Notes
Competitor 4 Summary/Notes
Competitor 5 Summary/Notes
Competitor 6 Summary/Notes
Competitor 7 Summary/Notes
Competitor 8 Summary/Notes
ADDITIONAL NOTES
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