This is the fun part: where you get to describe what you're looking for!
Rather than a catch all "So whaddya want?", this section asks a few questions that will get to the core of the project or piece. Aesthetic, purpose, colors, or aspects you would like incorporated-- this is the place to go into detail.
(Of course, visual examples are always helpful, so if you have vision collages, pinterest boards, or even a couple pictures you would like to share, don't hesitate to provide the links!)