The Rules and Regulations apply to all activities related to 2017 ASUG EIM Conference. All Rules and Regulations should be read carefully before signing. Please forward the Rules and Regulations to the appropriate Show Coordinator or individual(s) responsible for your participation at this event. Upon electronically signing this Application and Contract, the Sponsor acknowledges that he/she has read, understands, and will abide by the ASUG Rules and Regulations for 2017 ASUG EIM Conference, which are a part of this contract, and will comply with all conditions under which the event space at the event facility leased to ASUG. Cancellation of sponsor participation is subject to penalty, per the ASUG Rules and Reguations. All cancellation must be directed in writing to Americas' SAP Users' Group, 20 N. Wacker Drive, Ste. 1810, Chicago, IL 60606; Email: firstname.lastname@example.org.