Watauga Economic Development Commission: Watauga Business Snapshot Survey - December 2024
Where is your business located (corporate limits)?
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Boone
Blowing Rock
Beech Mountain
Seven Devils
My business is located outside town limits, but in Watauga County
Which industry best describes your business?
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Please Select
Arts, Entertainment
Construction
Finance
Hospitality, Tourism
Real Estate, Development
Restaurant, Food, Beverage
Retail
Professional Services
Telecommunications, Cellular, Network
Non-Profit
Other
Current average monthly employee count?
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0 - 10
11 - 25
26 - 100
101 - 500
500+
Did you fill out our Watauga Business Snapshot survey last month?
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Yes
No
From 1 (Poor) to 10 (Excellent), how would you rate the current state of your business?
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Poor
1
2
3
4
5
6
7
8
9
Excellent
10
1 is Poor, 10 is Excellent
Do you currently have concerns about any of the following aspects of your business? (Select all that apply)
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Overall financial stability
Access to capital
Adequate staffing levels
Reliable revenue stream
Physical repairs
Over the past month, did your revenue exceed, meet, or fail to meet your expectations?
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Exceeded expectations
Met expectations
Failed to meet expectations
Over the past month, did your overall staffing level increase, remain the same, or decrease?
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Staffing levels increased
Staffing levels remained the same
Staffing levels decreased
Looking forward, do you anticipate making any of the following changes to your business in the next 6 months? (Select all that apply)
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Hours of operation
Employment benefits
Employee wages
Number of employees
Investment in business overhead/equipment
Training/professional development for employees
Over the past month, what percentage represents a comparison to your revenue earned during the same month last year?
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We exceeded revenue from the same month last year
Our revenue was flat from the same month last year
Our revenue was down from the same month last year (please select percentage from box below)
Percentage off from same month last year:
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Please Select
1-25%
26-50%
51-75%
76-99%
We earned zero revenue
Looking forward, do you anticipate conditions for your business to improve, remain the same, or decline over the next six months?
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Conditions will improve
Conditions will remain the same
Conditions will decline
Holiday Snapshot
Please let us know how your business performed between December 21, 2024-January 1, 2025
How would you describe your sales in the days leading up to Christmas 2024?
Better than last year
About the same as last year
Less than last year
My business was closed during most of this time period
My business was closed during all of this time period
How would you describe your customer traffic in the days leading up to Christmas 2024?
Better than last year
About the same as last year
Less than last year
My business had limited or no traffic due to holiday-related hours reduction
How would you describe your sales in the days between December 26, 2024-January 1, 2025?
Better than last year
About the same as last year
Less than last year
My business was closed during most of this time period
My business was closed during all of this time period
How would you describe your customer traffic in the days between December 26, 2024-January 1, 2025?
Better than last year
About the same as last year
Less than last year
My business had limited or no traffic due to holiday-related hours reduction
Describe customers during the time period from December 21, 2024 - January 1, 2025 (select all that apply)
Locals to the High Country (Ashe, Avery, Watauga)
Customers from outside the High Country
Shoppers purchased merchandise or gift cards online
International travelers
I did not have any customers during this time period due to holiday-related closure
Other
Overall impact the period between December 21, 2024 - January 1, 2025 had on your business?
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Extremely positive impact
Positive Impact
Neutral Impact
Negative Impact
Extremely negative impact
Other
Submit
Should be Empty: