Project Discovery Q's

Project Discovery Q's

A series of questions to help me establish your requirements
Intro
Name*

First NameLast Name
Email*
example@example.com
What services are you looking from me?*

Full Branding serviceApparel designs serviceIllustration servicePackaging design serviceOther
Other...
Short brief of required work
What is the timeline for this project?*
What is you're budget for this project*

£3,500 - £5,000£5,000 - £7,000£7,000 - £10,000£10,000+
Brand information
What is your Brand/Company name?*
Do you have a slogan or tagline?
What is the story behind the brand name?
Where is your business based? Location?
Please provide all social media and web addresses for your business
What is the story of your brand?
What are the key points in the history of your business?
What industry does your business operate in?
What product/service does your business sell?
Where will this branding be used?
Where do you see the business in 5 years?
Target Audience
What is your target age group?

0-5 years old6-10 years old11-16 years old17-20 years old21-30 years old31-40 years old41-50 years old51-60 years old61+ years old
What is their socioeconomic status?
Describe your ideal customer?
What problem are you solving for this customer?
Does your customer base have any specific traits or characteristics that are unique to them?
How will they find you or learn about you online? social media? offline? are they local? national? international?
What words do you want your audience to associate with your business?
Brand Positioning
Brand name   is...
the only blank
that blank
for blank
in  blank
who  blank
in an era  blank
Example:

Harley Davidson is

WHAT: The only motorcycle manufacturer

HOW: that makes loud, big motorcycles

WHO: for macho guys (and macho wannabes)

WHERE: mostly in the United States

WHY: who want to join a gang of cowboys

WHEN: in an era of decreasing personal freedom
Brand Competition
Which brands would you consider to be direct competition?
Which brands are aspirational to you, either business wise or visually?
What differentiates you from the competition?
Why should a customer choose you over the competition?
Brand Inspiration
Are there any brands (regardless of the industry) that you visually aspire to? That have a similar look and feel you are looking for?
Are there any fonts, colours or imagery you would like incorporated into the output?
Are there any fonts, colours or imagery you would like to be avoided?
Do you have vision of what you imagine the brand to look like?
Any visual inspirations

Cancelof
Links to any visual inspirations
Apparel Design / Illustration information

(If required)
Do you have a vision of what the illustration will look like?
Text to be included in the illustration?
Elements to be avoided in the artwork
What colour apparel will these design be applied to?
What apparel/merch will the artwork be applied to?
Any visual inspirations

Cancelof
Links to any visual inspirations
Packaging design information

(If required)
What is your product you require packaging for?
Do you have a supplier lined up for the packaging

YesNo
I so do you have a packaging net/template to follow?

YesNo
Upload the net/template

Cancelof
Link to net/template
What copy to be included in the packaging?
Are there any fonts, colours or imagery you would like to be avoided?
Any visual inspirations

Cancelof
Links to any visual inspirations
Additional Notes:
Additional Notes:

Anything extra you need to add or mention
Notes:
Should be Empty:

Project Discovery Q's

Intro

Brand information

Target Audience

Brand Positioning

Brand Competition

Brand Inspiration

Apparel Design / Illustration information

Packaging design information

Additional Notes: