Free Breakout Quick Score

1

What is your business industry?* This field is required.

Tech/Software (innovation-driven)

Retail/Consumer Goods/Hospitality/Entertainment (customer-facing)

Services/Professional (relationship based, incl. non-profit/education/gov'n)

Manufacturing/Industrial/Construction (production-driven)

Energy/Utilities/Clean Tech (infrastructure-driven)

Finance/Healthcare (regulated)

2

What best describes your business stage?* This field is required.

Start-Up/Emerging

Early/Growth

Scaling/Expanding

Established/Mature

Turnaround/Declining

3

How effective is your company at turning interested prospects/leads into paying customers?* This field is required.

Very effective — most become customers

Effective — good percentage become customers

Somewhat effective — some become customers

Minimally effective — a few become customers

We do not measure how many prospects turn into paying customers

4

How clearly defined is your customer journey/experience from initial interest to purchase?* This field is required.

It's fully defined (detailed)

It's mostly defined (high level)

It's partially defined (key steps)

It's informal. Varies by situation. Not really defined.

We do not have a defined, customer journey/experience

5

How effective are your marketing activities at generating leads/prospects?* This field is required.

Very effective — they consistently generate strong leads

Effective — they generate good leads, but not consistently

Somewhat effective — they generate some leads

Rarely effective — they generate limited leads

We do not know what leads are generated by our marketing activities

6

How well do you measure the results of your marketing efforts?* This field is required.

Very well — we consistently track most results with reliable insights

Well — we consistently track some results but have gaps in our insights

Somewhat well — we track results from time to time with limited insights

Poorly — we do little tracking with no insights

We do not track results from our marketing efforts

7

How clearly does your brand stand out from others in your market?* This field is required.

Very clear — we're easily recognizable and distinct from competitors

Clear — we generally stand out, though there is some overlap

Somewhat clear — we have some unique elements and limited distinction

Slightly clear — we are similar to many others but have a few points of distinction

Not clear at all — for the most part we are indistinguishable from competitors

8

How positively is your brand perceived by your customers?* This field is required.

Very positive — strong reputation, high trust

Positive — good reputation with minor gaps to improve

Mixed — Some positive, some negative perceptions

Weak — many customers are dissatisfied or indifferent

Negative — poor reputation, low trust

9

How well is your team aligned around a shared vision or direction for the business?* This field is required.

Very well — we have strong alignment, everyone is clear and committed

Well — mostly aligned, with minor gaps in understanding

Somewhat well — partial alignment, inconsistent across team

Slightly well — there is little shared direction, minimal alignment

Not well at all — there is no shared vision or direction

10

How confident are you that your business has the right foundation in place to support consistent growth?* This field is required.

Very confident — we have a strong foundation which fully supports growth

Confident — our foundation is good, with a few gaps

Somewhat confident — our foundation is partial or inconsistent to support growth

Not very confident — we have a weak foundation which will limit growth

Not confident at all — there is no foundation to support growth

11

Base_C

12

Base_R

13

Base_M

14

Base_B

15

Stage_C

16

Stage_R

17

Stage_M

18

Stage_B

19

Final Score

20

C Score

21

R Score

22

M Score

23

B Score