Free Breakout Quick Score

1

What's your industry?* This field is required.If you’re staffing, consulting, nonprofit, education, or government, select Professional and Public Services. However, if you serve a specific industry (e.g., healthcare), select that industry.

Technology/Software

Retail/Consumer/Hospitality/Entertainment

Professional and Public Services

Manufacturing/Industrial/Energy/Utilities

Construction/Field Services/Trades

Finance/Healthcare

2

What best describes your stage of business?* This field is required.

Start-Up/Emerging

Early/Growth

Scaling/Expanding

Established/Mature

Turnaround/Declining

3

How effective is your company at turning interested prospects/leads into paying customers?* This field is required.

Very effective

Effective

Somewhat effective

Not very effective

We don't know how effective we are

4

How clearly defined is your customer journey/experience from initial interest to purchase?* This field is required.

Highly defined and documented (Detailed steps, metrics established)

Defined but not fully detailed (Broadly know stages, some documentation)

Partially defined (Only key steps understood/mapped)

Informal and inconsistent. (Varies by situation, no clear process)

Not defined (No mapping in place)

5

How effective are your marketing activities at generating leads/prospects?* This field is required.

Very effective (Consistently drives strong volume, quality leads)

Effective (Drives leads, but performance varies)

Somewhat effective (Limited consistency, hit or miss)

Not very effective (Struggles to produce reliable leads)

We don't know how effective we are

6

How effectively do you measure the results of all marketing activities?* This field is required.

Very effective (We track results with reliable insights)

Effective (We track some results, but gaps in insights)

Somewhat effective (We sometimes track results, limited insight)

Not very effective (Tracking is very sporadic, no insight)

We don't know how effective we are (No tracking in place)

7

How distinct would your customers say your brand is from competitors?* This field is required.

Highly distinct — They clearly see what sets us apart and can describe it

Moderately distinct — They notice some differences but may not describe them clearly

Somewhat distinct — They see us as similar to competitors, with minor differences

Minimally distinct — They struggle to identify what makes us different

Not distinct — They view us as interchangeable with competitors

8

How is your brand perceived by your customers?* This field is required.

Very positively — Strong reputation and high trust

Positively — Generally trusted, good reputation

Mixed — Blend of positive and negative perceptions

Negatively — Low trust, reputation needs improvement

We don't know -- Little or no feedback has been collected

9

How well is your team aligned around a shared vision or direction for the business?* This field is required.

Very well aligned — Shared vision is clear, consistently reinforced, embraced by all

Well aligned — Generally aligned, some gaps in clarity or commitment

Somewhat aligned — Partial alignment, varies by team or role

Poorly aligned — Limited shared direction, inconsistent understanding

Not aligned at all — No common vision or alignment across the team

10

How confident are you that your sales, marketing, brand, and culture are strong and aligned enough to support consistent, scalable growth?* This field is required.

Very confident — All four areas are strong and fully aligned

Confident — Most areas are strong, but alignment gaps exist

Somewhat confident — Some strengths, but alignment is inconsistent

Not very confident — Several areas are weak or disconnected

Not confident at all — Little strength or alignment across the four areas

11

Base_C

12

Base_R

13

Base_M

14

Base_B

15

Stage_C

16

Stage_R

17

Stage_M

18

Stage_B

19

Final Score

20

C Score

21

R Score

22

M Score

23

B Score