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Free Breakout Quick Score
You get a high-level score after 10 questions (style is similar to our full Breakout Score).
10
Questions
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1
What is your business industry?
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Technology/Software
Retail/Consumer Goods/Hospitality/Entertainment
Services/Non-Profit/Education/Government
Manufacturing/Industrial/Construction
Energy/Utilities
Finance/Healthcare
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2
What best describes your business stage?
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Start-Up/Emerging
Early/Growth
Scaling/Expanding
Established/Mature
Turnaround/Declining
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3
How effective is your company at turning interested prospects/leads into paying customers?
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Very effective
Effective
Somewhat effective
Minimally effective
We do not measure how many prospects turn into paying customers
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4
How clearly defined is your customer journey/experience from initial interest to purchase?
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It's fully defined (detailed)
It's mostly defined (high level)
It's partially defined (key steps)
It's informal. Varies by situation. Not really defined.
We do not have a defined, customer journey/experience
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5
How effective are your marketing activities at generating leads/prospects?
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Very effective
Effective
Somewhat effective
Rarely effective
We do not know what leads are generated by our marketing activities
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6
How well do you measure the results of your marketing efforts?
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Very well — track most results with reliable insights
Well — track some results but have gaps in our insights
Somewhat well — track results from time to time with limited insights
Poorly — do little tracking with no insights
We do not track results from our marketing efforts
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7
How clearly does your brand stand out from others in your market?
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Very clear — easily recognizable and distinct
Clear — generally stand out, but some overlap
Somewhat clear — some unique elements, limited distinction
Slightly clear — similar to others, few points of distinction
Not clear at all — for the most part we are indistinguishable from competitors
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8
How positively is your brand perceived by your customers?
*
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Very positive — strong reputation, high trust
Positive — good reputation, minor gaps to improve
Mixed — Some positive, some negative
Weak — many customers dissatisfied or indifferent
Negative — poor reputation, low trust
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9
How well is your team aligned around a shared vision or direction for the business?
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Very well — strong alignment, everyone is clear and committed
Well — mostly aligned, minor gaps in understanding
Somewhat well — partial alignment, inconsistent across team
Slightly well — little shared direction, minimal alignment
Not well at all — no shared vision or direction
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10
How confident are you that your business has the right foundation in place to support consistent growth?
*
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Very confident — strong foundation fully supports growth
Confident — good foundation, a few gaps
Somewhat confident — partial or inconsistent foundation
Not very confident — weak foundation, limits growth
Not confident at all — no foundation
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11
Base_C
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12
Base_R
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13
Base_M
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14
Base_B
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15
Stage_C
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16
Stage_R
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17
Stage_M
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18
Stage_B
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19
Final Score
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20
C Score
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21
R Score
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22
M Score
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23
B Score
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