AWARD ENTRY GUIDELINES & CRITERIA
AWARDS PROGRAMME GUIDELINES
• The nomination is open to all multi-site fast food and fast-casual restaurants in Asia.
• Each brand can nominate for a maximum of 5 categories.
• Brands are allowed to submit an initiative to multiple categories (nomination limit still applies). However, this initiative can win in one category only.
• Each nomination form is valid for 1 entry only. If you are nominating for several categories, please enter each nomination separately.
• A team of chosen experts from the fast food and fast-casual restaurant industry will evaluate the nominations based on the documents submitted by entrants.
• Deadline for the submission of entries is on January 23, 2026.
• The nomination is free of charge.
ELIGIBILITY
• To be eligible for an award, the product/service/initiative must be launched (either in part or full) over the last 12 calendar months (between November 2024 - November 2025).
• The product/service/initiative must not be the subject of a legal challenge or dispute.
• For the Rising Star award, a previous winner of the award cannot be nominated.
• If the named awardee for the Rising Star and Special Recognition Award is no longer employed by or formally representing the nominating brand on the day of the presentation, the award will not be conferred.
JUDGING CRITERIA
• Uniqueness & Innovation
What makes the project new, unique, and innovative?
• Effectiveness
What are the achievements of the result? What was the impact on your company and stakeholders?
• Dynamism
Is this strategy, service, or product flexible to changes and progressive opportunities?
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