Do not use this form. 

THIS IS THE 2025 VENDOR APPLICATION.

Please CLICK HERE for the 2026 Festival Vendor Application

At this time, due to the overwhelming demand for vendor space, and the limited amount of booths available, any vendor not directly involved in chocolate or coffee will be placed on the waiting list.

Applications from chocolate and coffee companies will be reviewed within 48 hours of submission.

We still encourage all businesses to apply and we will notify you if space becomes available and if your products fit within the design of the event. We will also notify vendors when space opens up at other festivals we produce throughout the year.

ATTENTION TRUCKS & TRAILERS
We are not accepting applications for savory food trucks or trailers. We will however consider applications from trucks and trailers serving coffee drinks and/or desserts and sweets. 

General event information can be found at:
www.ChocolateAndCoffeeFest.com

2025 Southwest Chocolate & Coffee Fest
APRIL 5-6, 2025 | 10am - 5pm Daily
Expo NM | Albuquerque, New Mexico
Indoor & Outdoor Facilities
Attendance: 23,000
Average booth fee: $550
www.ChocolateAndCoffeeFest.com

Now entering its 15th year and attracting over 22,000 attendees, this is the world's largest consumer festival dedicated to chocolate, coffee, and gourmet foods.

Vendor Feedback:

I've been doing events around the country for years, and this is the best festival we've ever done.

Event was very well organized and ran smoothly.

This event is well run and managed. The event coordinators are helpful and easy to work with and the event is well attended. This is one of the better events we participate in every year.

This event was comparable or better than other events we have been to with specific framing around chocolate/specialty goods!

We felt everything was very professional from the outset, with communication about location and vendor registration being very thoughtfully laid out, as well as continued support and information for the event.

This was one of the busiest events we have ever participated in. The layout was awesome and communication was amazing!

This was a HUGE event! Thank you so much for having us be a part of it.

This is by far the biggest and best event of the year!

Great response from the public. Quality customers, and excellent publicity.

 

 

WHY PARTICIPATE? 

1. To Showcase - and sell - your products to over 22,000 attendees who come to discover delicious chocolates, coffees, teas, candies, baked goods, sauces, dips, and other fine foods from around the world.

2. In additional to conducting on-site sales, festival vendors have secured wholesale accounts with local shops, cafes, food trucks, and markets.

3. Onsite vendor sales figures range from $5,000 - $15,000

4. Our aggressive marketing campaign is designed to promote every vendor before, during, and after, the festival.

5. Entering its 15 year, the Southwest Chocolate and Coffee Fest has been recognized in national publications as one of the best, and sweetest, events in the country. View Press Coverage

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The mission of the Southwest Chocolate and Coffee Fest is to:

A) Provide onsite sales and marketing opportunities for purveyors of fine foods from throughout the world.

B) Provide valuable educational experiences empowering attendees with culinary knowledge and know-how.

Learn more at: www.ChocolateAndCoffeeFest.com
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While we invite all businesses to apply, preference is given to culinary businesses, particularly those that are prepared to sell and sample chocolates, coffees, baked goods, and other gourmet foods and drinks. 

If accepted, you will be sent the event registration form, vendor fee schedule, and booth map for booth selection.

If you are looking to be a sponsor with enhanced brand partnership, or have other questions, please contact us at: Contact@BlueRiverProductions.com or 505-933-8650
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VENDOR FEES

• Fees will range from $450 - $1000 depending on selected booth location, electrical needs, and business category.

• Standard booth package includes: 10x10 pipe and drape booth, skirted table, trash can, chair, business ID sign, access to 110v electricity, access to Wifi, promotional opportunties before and after the event.

• Discounts are provided to assist with travel, shipping, and sampling costs. 

• We truly work to make it affordable for every food & beverage businesses looking to take part.

By submitting this vendor application you agree to the following terms: 

• Unless alternate arrangements are made, upon acceptance you agree to submit registration, permits, paperwork, and payments by the stated due dates. Failure to meet these deadlines may result in your acceptance being revoked. 
• Unless alternate arrangements are made, you agree to secure insurance coverage as may be required by the event, the event producing organization, and/or the venue.
• You agree to submit final payment no later than the stated due date. Failure to submit final payments may result in a cancellation of your registration without a refund. 
• You agree to honor the terms of the vendor agreement including, but not limited to the following terms:
  • No refunds are offered for cancellations less than 8 weeks prior to an event. 
  • Neither the event manager or producing organization can be held responsible, nor are refunds provided, for event closures or cancellations in whole or in part due to forces outside of the control of the event manager or producing organization.