Brand Health Audit

1

Email* This field is required.

example@example.com

2

When asked, I can describe my ideal client (not just "anyone who can pay") in two sentences.

YESNO

3

I can state the #1 transformation I provide in a way that is unique and immediately stands out from my competitors.

YESNO

4

My current brand message clearly communicates the skill set and trustworthiness I bring to my client work.

YESNO

5

I am comfortable specializing and not afraid to "turn away" non-ideal clients.

YESNO

6

I have a clear, documented vision for where my business should be in 3 years.

YESNO

7

All my marketing materials (social graphics, website, business cards) look like they belong to the same brand family.

YESNO

8

The photos of my team, office, or services are high-resolution, professionally taken.

YESNO

9

My logo feels dated, and is hard to use in different ways. For example, it always has a white background, or it can only be used on a certain colour background to be clear, or it get's blurry when made really big.

YESNO

10

I sometimes hesitate to share on social media because my feed feels "off" or I don't know what to say.

YESNO

11

I know the specific emotional response my brand's colour palette is designed to elicit from my clients (e.g., calm, authority, trust).

YESNO

12

My website has an obvious, non-intrusive way to capture contact information on every page (e.g., a newsletter sign-up.)

YESNO

13

My website experience is flawless and fast on a mobile phone (where most initial visits occur).

YESNO

14

It is easy for a first-time visitor to find testimonials, press, or professional awards within 30 seconds of landing on my homepage.

YESNO

15

The path from learning about me to booking a service is clear and intuitive without having to dig for contact info.

YESNO

16

My website complies with basic accessibility standards (e.g., proper colour contrast and alt text for images).

YESNO

17

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18

Score