2025 CMA Technology Research Survey

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Thank you for taking the time to share your experience with us! Your insights will help shape the 2025 Customer Marketing & Advocacy Technology Landscape report, providing valuable guidance to professionals navigating the landscape of customer evidence, reference, and advocacy activation tools. We hope to release this report in early 2025 and will share it with our newsletter subscribers, customers, and the broader community.

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Please fill out ratings for any of the technologies that you have experienced as a customer within the last two years.

You will only be asked to rate those technologies you selected in question two.

What was your spend on dedicated customer marketing and advocacy tools in 2024?*
Do you anticipate an increase or decrease in CMA related software spend?*
How much increase do you anticipate?*
How much decrease do you anticipate?*
What do you hope to see from vendors in the CMA space as they invest more in their platforms?
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