GUIDELINES
- Entries will be deliberated by a judging committee based on the entry write-up and supporting documents.
- Each company may submit a maximum of three (3) different entries.
- The nomination form now supports multiple submissions. Simply continue filling out the form if you have additional entries to submit.
- The awards will be presented based on your market and industry representation for each title, i.e., "Singapore Brand Experience of the Year - Banking" or "United Arab Emirates User Experience of the Year - Telecommunications."
ELIGIBILITY
Nomination is open to companies with an office in Asia.
The awards programme is on the lookout for outstanding experience initiatives such as projects, products, services, strategies, campaigns, or case studies that were either:
- launched, in part or full, over the last 24 calendar months
- launched prior to 24 calendar months and had any recent improvements or upgrades
Companies in the following industries are not eligible to join the awards programme: cryptocurrency, tobacco, multilevel marketing, and products with claim of health benefits.
CATEGORIES
Check out the full list of categories and sectors here.
JUDGING CRITERIA
- Background - What was the inspiration behind the initiative? Who were the relevant stakeholders and how were their needs identified and understood?
- Uniqueness & Innovation - What was especially creative or innovative about the initiative?
- Effectiveness - What were the initiative’s objectives and targets? How were they achieved and what measures have been used to assess its success?
- Impact - What were the initiative’s impacts on your company and industry?
- Dynamism - Is the initiative flexible to changes and progressive opportunities in the future?
COST
Submission of entries is free of charge.
If your company wins, the winners package secures your seats at the prestigious awards dinner and gives you access to a wide range of valuable benefits at an exclusive cost.
The pricing for the winner's package can be found in the winner's package section at the end of this form.