The issues listed here have all been identified as reasons for the failure of a news release. this is often supported over 20 years of experience in handling the aftermath - the particular number Clarion Today and quality of responses generated from the transmittal of a news release.

So here are the foremost common reasons why news releases fail:

1. You wrote a billboard . it isn't a news release in the least . It sells product. It fails to supply solid news of real tangible interest, value-added information, education or entertainment.

2. You wrote for a minority, not for a majority of individuals within the audience. you merely won't compete with other news releases that clearly are written for a bigger demographic of the media audience.

3. you're the middle of attention, not the media audience. You specialise in your business and your marketing, rather than things the editor and his or her audience are going to be curious about .

4. You forgot to place the five W's up front. (WHO, WHAT, WHERE, WHEN and WHY THE AUDIENCE are going to be INTERESTED). You didn't clearly and succinctly tell the media why the audience would have an interest during this .

5. you're too wordy and text dense. You focused on details and minutia, rather than the foremost important ideas, issues, factors, facts, and news angles. You fail to deal with the important significant impacts your story has on people.

6. You place an excessive amount of information on one page - the one page news release features a font size so small an editor needs a hand glass to read it.

7. You included corporate logos and other non-persuasive low value added graphics that distract the editor from your Clarion Today key message. you'll have also used an unusual fancy font or a file format that turns to gobbledygook when it goes through a fax machine.

8. You wrote a personally biased article for the media to publish, rather than pitching the thought to the media and therefore the objective reasons why the media audience are going to be interested.

9. You wrote about features and facts, and forgot to elucidate what it means to real people. Tell a story about real people. Add in real world human interest.

10. You wrote about how your news ties in to someone else's fame and glory. Forget it. Never substitute the shadow of somebody else. Make your own light. Tell your own story.

11. Your news release responds to something that just happened. You're too late. You're behind the pool ball . Forget it. Get call at front of the news.

12. You included an excessive amount of hype, self-laudatory praise, pithy quotes, useless testimonials, jargon or gobbledygook. Get obviate it.

13. you'll have also identified prior media coverage, which indicates it's not a replacement issue. Get obviate it. Let each news release stand on it's own two feet.