This category recognises innovations in packaging and transparency within the dairy sector. It highlights new solutions that preserve product quality while providing clear information about ingredients and sourcing. Innovations may include smart packaging with QR codes for detailed product information, recyclable or biodegradable materials, and aseptic packaging that extends shelf life to name a few. Other examples include clear windows that enhance consumer trust by showcasing quality. These advancements reflect a commitment to sustainability and transparency, aligning with consumer preferences and strengthening brand connections. This focus promotes eco-friendly practices and builds consumer trust in dairy products.