A window installation runs the whole duration of Festival Week, and is visible to the public 24 hours a day from the outside of your venue. Depending on the space, the installation may also be viewable from inside your venue during regular business/gallery hours.
An event runs one day during Festival Week, for a set period of time. For example, events can include a talk, tour, product launch, film screening, party, or workshop.
An exhibition runs more than one day during Festival Week. It is open to the public during regular business/gallery hours, and may include a window component. It can start before Festival Week, and end after Festival Week. It may also include an opening or closing reception, or artist/designer's talk.