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Stage 1: The Intensive (30 days)
Confidential • 5–10 minutes • 2 spots monthly
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1
Important Acknowledgement
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2
Email
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example@dogoodagency.co
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3
What is your full name?
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4
What is your phone number?
Area Code
Phone Number
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5
What is your LinkedIn profile URL?
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6
What is your company website URL?
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7
How many staff does your company have (incl. full/part-time and contract)?
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1 – 10
11 – 50
51 – 300
301 – 1000
1001 – 5000
5000+
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8
Which best describes your role?
*
This field is required.
FRP is designed for equity founders. If you’re a non-founder CEO or senior leader, we recommend discussing your best next steps during an Orientation Call instead.
Founder (active)
HR
Founder (advisor)
LD
CEO (non-founder)
Other senior
Ops
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9
Which revenue band best fits you?
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This field is required.
FRP is built for founders typically at USD 6M+ revenue, or post-exit/between companies with high liquidity. If you’re earlier than that, you’ll likely get a better outcome from our Clarity Sprints – this helps us route you to the right next step.
Post-exit
Between companies
Under USD 2M
USD 2M – USD 6M
USD 6M – USD 10M
USD 10M – USD 25M
USD 25M – USD 100M
USD 100M+
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10
In 2-3 sentences, what's happening in your life right now that made you seek this out?
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11
How long has this been going on?
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Less than 3 months
3 – 6 months
6 – 12 months
1 – 2 years
More than 2 years
Other
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12
What's the cost of not addressing this? What happens if nothing changes in the next 12 months?
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13
How strongly are you experiencing any of the following right now?
*
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FRP is for founder identity / health / relationship crises – not primarily business. If your main issue is business (cash, product, execution) and your personal system is stable, our Clarity Sprints will be the right path.
I feel anxious, worried and emotionally flat
My health is being impacted (sleep, stress symptoms, exhaustion)
My relationships are strained (partner/ family/ friends pulling away; feeling alone with it)
I had a wake-up call / feel lost (health scare, divorce, death) who am I without the company?
I feel trapped by the business (even though it’s “successful” / exit thoughts / disappearing)
My issue is business (cash, strategy, execution) more than my personal wellbeing/ identity
Not currently
Mild / occasional
Moderate / frequent
Severe / driving decisions
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Row 0, Column 3
Not currently
Mild / occasional
Moderate / frequent
Severe / driving decisions
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Row 1, Column 2
Row 1, Column 3
Not currently
Mild / occasional
Moderate / frequent
Severe / driving decisions
Row 2, Column 0
Row 2, Column 1
Row 2, Column 2
Row 2, Column 3
Not currently
Mild / occasional
Moderate / frequent
Severe / driving decisions
Row 3, Column 0
Row 3, Column 1
Row 3, Column 2
Row 3, Column 3
Not currently
Mild / occasional
Moderate / frequent
Severe / driving decisions
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Row 4, Column 2
Row 4, Column 3
Not currently
Mild / occasional
Moderate / frequent
Severe / driving decisions
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Row 5, Column 3
I feel anxious, worried and emotionally flat
My health is being impacted (sleep, stress symptoms, exhaustion)
My relationships are strained (partner/ family/ friends pulling away; feeling alone with it)
I had a wake-up call / feel lost (health scare, divorce, death) who am I without the company?
I feel trapped by the business (even though it’s “successful” / exit thoughts / disappearing)
My issue is business (cash, strategy, execution) more than my personal wellbeing/ identity
Not currently
Mild / occasional
Moderate / frequent
Severe / driving decisions
Row 0, Column 0
Row 0, Column 1
Row 0, Column 2
Row 0, Column 3
Not currently
Mild / occasional
Moderate / frequent
Severe / driving decisions
Row 1, Column 0
Row 1, Column 1
Row 1, Column 2
Row 1, Column 3
Not currently
Mild / occasional
Moderate / frequent
Severe / driving decisions
Row 2, Column 0
Row 2, Column 1
Row 2, Column 2
Row 2, Column 3
Not currently
Mild / occasional
Moderate / frequent
Severe / driving decisions
Row 3, Column 0
Row 3, Column 1
Row 3, Column 2
Row 3, Column 3
Not currently
Mild / occasional
Moderate / frequent
Severe / driving decisions
Row 4, Column 0
Row 4, Column 1
Row 4, Column 2
Row 4, Column 3
Not currently
Mild / occasional
Moderate / frequent
Severe / driving decisions
Row 5, Column 0
Row 5, Column 1
Row 5, Column 2
Row 5, Column 3
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14
What have you already tried to address this? (Select all that apply)
*
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Executive coaching
Therapy or counseling
Meditation/mindfulness retreats
Masterminds or peer groups
Books, podcasts, courses
Vacations or time off
Nothing yet — this is my first step
Other
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15
Why didn't those approaches work? Or if you haven't tried anything, what's held you back?
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16
Why now? What's changed that makes this the right moment?
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17
On a scale of 1-10, how committed are you to doing the hard work — even when it's uncomfortable?
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1
2
3
4
5
6
7
8
9
10
couldn't care less
very commited
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18
What would make this NOT work for you? What are you unwilling or unable to do?
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19
Is this investment clean and easy for you right now?
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1
2
3
4
5
No — not feasible right now
Yes — clean and easy
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20
If we agree in Week 3 that you fit for Stage 2 (invite‑only), are you ready to continue immediately — time-wise and financially (USD 45,000 paid upfront)?
*
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Yes — I’m prepared to continue immediately
Yes — but I need to coordinate timing (calendar/travel)
No — I’m not planning to continue into Stage 2
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21
If accepted, can you make the upfront payment within 7 days?
*
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Yes
No
Not Sure
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22
Will anyone else need to approve this decision (partner/ spouse/ co-founder, etc)?
*
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No, this is my decision alone
Yes, but they're aligned
Yes, and I haven't discussed it with them yet
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23
If accepted, how quickly do you want start?
*
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1 – 7 days
8 – 31 days
1 – 3 months
3+ months
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24
How did you hear about our work?
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Linkedin
Google
Referral
Event
Email
Podcast
Website
Other
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25
Is there anything else you want me to know before we speak?
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26
Self‑Acknowledgment Check
*
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I confirm that I’m an equity founder (not a non-founder CEO/senior leader), my company is USD 6M+ or I’m post-exit / between companies with high liquidity, and my primary issue is founder wellbeing/ identity/ relationships (not mainly business performance).
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