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Gen Z, Brands & Social Impact Survey 2024
12
Questions
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1
Share a little bit about yourself:
First name
Last Name
Email
Company
Title
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2
What type of organization do you currently work for?
*
This field is required.
Corporate
Government
Nonprofit
Foundation
Donor Advised Fund
College/University
Social Enterprise
Other
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3
Which best describes your professional role?
*
This field is required.
Executive Leadership
Marketing & Communications
Social Impact & CSR
Programming
Funding or Program Officer
People & Culture / Human Resources
Other
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4
What generation are you part of?
*
This field is required.
Gen Z (1997-2012)
Millennials (1981-1996)
Gen X (1965-1980)
Baby Boomers (1946-1964)
Silent Generation (1928-1945)
Other
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5
To what extent do you think your brand is doing enough to demonstrate their commitment to social impact and corporate citizenship?
*
This field is required.
What is corporate citizenship
(aka corporate social responsibility)?
Strongly failing my expectations
Not meeting my expectations
Somewhat meeting expectations
Meeting expectations
Exceeding expectations
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6
To what extent do you feel the voices of young people are included in shaping your organization’s social impact efforts?
*
This field is required.
Somewhat included
Not included at all
Included enough
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7
How important is it to you that your organization take action on these causes?
*
This field is required.
Least Important (1) - Neutral (3) - Most important (5)
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Equity & Justice: Advocating for fair treatment and equal opportunities regardless of race, ethnicity, ability, religion or other intersectional spectrum of identity.
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Democracy & Civic Engagement: Supporting expanded voting rights, voting access and voter education for all citizens.
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Climate Justice & Environmental Sustainability: Addressing climate justice, conserving natural resources, and promoting sustainability.
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Education Access: Ensuring equal access to quality education for all individuals.
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Economic Empowerment: Reducing poverty and providing access to basic needs such as food and shelter - while also building pathways to improve one’s economic mobility.
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Physical Health: Increasing access to affordable and quality healthcare services and resources.
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LGBTQIA+ Rights & Gender Equality: Promoting equal rights and opportunities for people of all genders and of the LGBTQIA+ community.
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Mental Health & Wellbeing: Promoting mental health awareness, destigmatizing mental illnesses, and improving access to mental health support.
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Gun Violence & Community Safety: Advocating for stricter gun control measures and community-based solutions to create safer communities.
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Equity & Justice: Advocating for fair treatment and equal opportunities regardless of race, ethnicity, ability, religion or other intersectional spectrum of identity.
Democracy & Civic Engagement: Supporting expanded voting rights, voting access and voter education for all citizens.
Climate Justice & Environmental Sustainability: Addressing climate justice, conserving natural resources, and promoting sustainability.
Education Access: Ensuring equal access to quality education for all individuals.
Economic Empowerment: Reducing poverty and providing access to basic needs such as food and shelter - while also building pathways to improve one’s economic mobility.
Physical Health: Increasing access to affordable and quality healthcare services and resources.
LGBTQIA+ Rights & Gender Equality: Promoting equal rights and opportunities for people of all genders and of the LGBTQIA+ community.
Mental Health & Wellbeing: Promoting mental health awareness, destigmatizing mental illnesses, and improving access to mental health support.
Gun Violence & Community Safety: Advocating for stricter gun control measures and community-based solutions to create safer communities.
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8
To what extent does your organization plan to do more in their commitment to social impact?
*
This field is required.
Least Important (1) - Neutral (3) - Most Important (5)
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Sustainable Product Design: Using eco-friendly materials and designing with the full product lifecycle in mind.
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Emission Reduction: Taking steps to reduce their carbon footprint by investing in renewable energy sources and offsetting remaining emissions.
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Community Investment: Funding or support for community projects that directly benefit local neighborhoods.
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Activism & Awareness Campaigns: Using public mobilization campaigns that drive education or action on critical issues.
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Supplier Ethics: Using suppliers and partners that adhere to ethical practices, fair wages, and safe working conditions.
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Political Advocacy: Championing policies or legislative solutions to help drive social change.
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Sustainable Product Design: Using eco-friendly materials and designing with the full product lifecycle in mind.
Emission Reduction: Taking steps to reduce their carbon footprint by investing in renewable energy sources and offsetting remaining emissions.
Community Investment: Funding or support for community projects that directly benefit local neighborhoods.
Activism & Awareness Campaigns: Using public mobilization campaigns that drive education or action on critical issues.
Supplier Ethics: Using suppliers and partners that adhere to ethical practices, fair wages, and safe working conditions.
Political Advocacy: Championing policies or legislative solutions to help drive social change.
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9
What areas does your organization prioritize when it comes to their commitment to employee engagement?
*
This field is required.
Least Important (1) - Neutral (3) - Most Important (5)
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Mentorship & Career Development: Provide mentorship programs and opportunities for skill development.
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Work-Life Balance: Encourage a healthy work-life balance by setting boundaries.
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Diversity, Equity, Inclusion & Belonging Initiatives: Promote DEIB in the workplace and promote the voices of diverse perspectives.
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Physical & Mental Wellness Programs: Offer wellness programs that focus on physical and mental health.
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Corporate Citizenship: Engage employees in social impact initiatives, empowering them to contribute and volunteer to causes.
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Competitive Salary & Financial Benefits: Ensure that compensation packages are competitive and include benefits like healthcare, retirement plans, and stock options.
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Mentorship & Career Development: Provide mentorship programs and opportunities for skill development.
Work-Life Balance: Encourage a healthy work-life balance by setting boundaries.
Diversity, Equity, Inclusion & Belonging Initiatives: Promote DEIB in the workplace and promote the voices of diverse perspectives.
Physical & Mental Wellness Programs: Offer wellness programs that focus on physical and mental health.
Corporate Citizenship: Engage employees in social impact initiatives, empowering them to contribute and volunteer to causes.
Competitive Salary & Financial Benefits: Ensure that compensation packages are competitive and include benefits like healthcare, retirement plans, and stock options.
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10
How do you plan to engage young people in social impact or employee engagement efforts in 2024?
Feel free to make this general or specific based on your passions.
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11
What do you see as the biggest challenge for your organization in reaching these goals?
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12
Are you comfortable being added to the mailing list for DoSomething Strategic's newsletter exploring all things purpose & Gen Z?
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NO
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