Discover your marketing persona

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Name
First Name
Last Name
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What kind of work energizes you most?* This field is required.Choose the one that best fits.
Helping someone say exactly what they mean in writing
Listening to people and understanding what they really need
Knocking out clear, step-by-step tasks with straightforward directions
Double-checking details, catching mistakes, or noticing when something doesn’t add up
Dreaming up fresh ideas for pretty much anything — new meal ideas, new room decor, new activities for a family get-together
Creating beautiful things. Layouts, design, decor.
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Complete the sentence: People often turn to me for help…* This field is required.
…when they’re stuck on writing something clearly or impressively. I edit their writing or polish their ideas.
…when they need to make sense of something complicated or want a strategic plan. I break down complicated stuff and explain it logically.
…when they need a fresh, creative idea. I brainstorm angles they hadn’t considered.
…when they need to vent, talk it out, or feel understood. I help them share what’s on their mind, and feel heard.
…when they need an extra set of hands or someone reliable on the scene. I'm a dependable friend.
…when they want something to *look* amazing. I make decor, designs, or visuals pop.
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Be honest — on a scale from geek to freak out, how do you feel about learning new tech tools? (Scroll for 5 GIFs, select the one that fits you best, then click the NEXT arrow.)
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Which of these best describes how you think?* This field is required.
I’m precise — I obsess over wording.
I’m analytical — I look for patterns or frameworks.
I’m generative — I come up with more ideas than I can use.
I’m intuitive — I feel what’s right even if I can’t explain it.
I’m methodical – I prefer following proven methods.
I’m visual — I see patterns, layouts, and imagery in my head before the words come.
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Learning new tools
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When you see a terrible ad or a badly written website 😬, your first thought most likely is...* This field is required.
I could write that so much better. 📝
Why would they choose that structure or that offer? 🤔
Missed opportunity! I can think of 5 better ideas off the bat. ✨
That tone feels wrong — no one wants to be spoken to like that. 😬
I don't notice when a website or ad is written poorly. I just find what I need. 🙂
If the interface is beautiful and intuitive, I’m in. Otherwise, ugh. 😑
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What’s your relationship to AI tools like ChatGPT?* This field is required.
I use them to help rephrase or polish my writing
I test prompts and see what works — LLMs are like labs
I treat AI like a creative collaborator — I toss in ideas and remix
I use them here or there for help (they're impressive) but I simply prefer my own brain most of the time
I don’t really use them. Not a fan…
I use AI for inspiration or to generate images — it’s like having a junior designer to riff with.
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Your friend’s making a flyer for an event and asks for help. What do you do?* This field is required.Choose the closest fit even if you can relate to more than one.
Rewrite it so it’s clearer and flows better (and makes the event sound more exciting).
Ask her about the strategy and context — who are you targeting? Why? And where are you going to put this flyer?
Jump in with a way to turn the whole flyer angle around so it’s more interesting. No cliches allowed!
Get more info on the audience. We need to know what the audience wants to hear before anything else.
Say sure, but only for small things like checking for typos. I’ll be most helpful at the event where I’ll be hands-on.
Redesign the layout, pick better colors/fonts, and make sure it looks polished.
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What’s your relationship with writing?* This field is required.
*swoon* We're practically soulmates.
There are so many ways to say things! Writing is how I process all the ideas in my head.
It’s emotional for me — I love writing that makes people feel something.
I’m more of a visual or talk-it-out person. I tend to procrastinate writing stuff.
It's a great tool — I love refining my message until it's 100% clear. Writing helps me think things through.
Writing’s fine, but I think in visuals first. I need it to *look* right on the page.
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Throwback to school group projects — what role did you *always* get?* This field is required.
Everything to do with words — taglines, poems, color war songs, you name it.
Unofficial project manager — I kept us sane and on task. I figured out the strategy and who does what.
I came up with the angle or concept and made sure the presentation looked stunning.
I was the mediator — I kept everyone on the same page.
I was the dependable extra set of hands — happy to support however the group needed.
Design lead — I made the poster / presentation look drop-dead gorgeous.
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At a party, family get-together, or busy meal, you usually…* This field is required.Choose the closest fit even if you can relate to more than one.
Notice wording on things like the menu, the invitation, or even someone’s toast (and mentally edit them).
Smile and enjoy, but I'm not big on socializing so I'm happy when it ends.
Come up with fun conversation starters or suggest creative activities that get everyone involved.
Pick up on group dynamics – if anyone seems quiet or uncomfortable, I try to draw them into conversations.
Enjoy the food and company without overthinking the social stuff.
Notice the setup and what everyone is wearing — color schemes, table design, decor. Details matter.
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Are you thinking about a career in marketing or copywriting?* This field is required.
Yes, I'm curious about starting a career in marketing / copywriting
Yes, but as a secondary service; I'm already a creative freelancer
No, I'm a founder / business owner who took this quiz to learn more about my marketing strengths (or for fun : ))
No, I'm already a marketer / copywriter
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Profile tag for integration
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How did you hear about this quiz?
Michal's emails
Friend or family member
Print ad
LinkedIn
Michal's website
Other
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In which publication did you find the ad?
Family First
Ami Living
Boro Park View
Monsey View
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We have a special referral gift and we’d like to know who to send it to. 😊 Please share the name of the friend who referred you:
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Your first name* This field is required.
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Your last name* This field is required.
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Drum roll… 🥁 Are you cut out to be a great marketer? We have your results ready. Enter your email address to immediately reveal them.We will never share your email address with a third party.
example@example.com
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