IN THIS CLASS, WE COVER THE FOLLOWING:
Week 1: Understanding Google and Your Current Brand Identity on Google
- What do I need to know about Google before I get started?
- What are the 5 things you always need to be telling Google?
- What does your name, logo, and tagline tell Google about you?
- Is your brand identifiable by Google on your GBP Panel and Website?
- What is your "Brand Map," and how will you use it over the next 6 weeks?
Week 2: Who is Your Ideal Client and Competitors
- You will develop your first client avatars (who is your ideal client).
- Learn the journey they take through Google to get to you.
- Develop SEO around your avatar.
Week 3: Imaging Your Business for Google & Understanding Your Competition
- Learn about the importance of imaging your business for Google.
- Evaluate your business on Google for this.
- Learn the secrets of how to use images to grow your brand on Google.
- Understanding your competition to grow your marketing.
Week 4: Time to Tell Google What You Do
- What is the difference between a product and a service to Google?
- How to go about developing your products and services.
- The importance of Q&A and some secrets to make this simple.
- The Secret to writing your About Us statement for your GBP panel
Week 5: Let's Start Repositioning Your Brand on Google
- Time to go section by section of your Google Business Profile
- Understand the GBP Dashboard while cleaning it up.
- How to build our services, Products, and Q&A.
- Reviews - You get so many juicy tidbits.
- What is posting on your GBP Panel, and how do you do it the right way?
Week 6: It's Website Week and more