The iSMA, ESMA and other affiliated global social marketing associations have identified a need for a short, high quality, low-cost introduction to Social Marketing course that reflects both iSMA and affiliated associations endorsed concepts of SM and how they can be applied in a global context.
The course is presented by Professor Jeff French, Sarah Cork from Brilliant Futures and University of Brighton and John Landels from the National Social Marketing Centre.
We also recognise that there is a need for a course that is continuously available at a time that is convenient to participants all over the world and one that can be studied at times and at a pace that fits in with student’s other commitments.
The course will be delivered with a global audience perspective. the content will focus on the application of social marketing in a broad range of fields including health, environment, social justice and social development reflecting UN SDG’s.
The course will be delivered as a set of three high quality pre-recorded presenter inputs via a e-learning platform. The course will be built around three taught sessions covering:
- Why Citizen centric policy and programme development is necessary, and how Social Marketing can enable and enhance its delivery.
- What Social Marketing is, its core principle and six concepts as endorsed by iSMA and its affiliated associations.
- Social Marketing planning and evaluation.
Each session will include tasks to be completed by the individual to check understanding, with the opportunity share thoughts and ideas with other course participants to apply theory to practice. Prior to, and after each session students will be asked to complete designated pre-set free reading material that will be sent to them. As part of the course fee, students will also be given an electronic library of over twenty papers and guides to supplement the content covered in the three taught sessions. After the completion of each session students will be asked to complete a multiple-choice review of learning questionnaire and receive automated feedback on their answers. Students will also have a chance to participate in live Q&A sessions with course presenters.
Students who satisfactorily complete all three self-assessments, read the six course booklets and participate in the live course sessions will be awarded a course completion certificate endorsed by iSMA, ESMA and other supporting associations.
The course is an ideal short iSMA and ESMA endorsed course that can act as a stepping off point into other more advanced and specialised courses offered by iSMA and its affiliated associations.