The Shopper Report 2026
Every Namibian shops differently. The Shopper Report is a way for you to tell us how you shop. This survey takes about 10 to 15 minutes to complete. Ten respondents will each receive a N$500 shopping voucher as appreciation for their participation.
Your Privacy: We collect your name and contact details only so we can reach you if you win a prize. We will not share your personal details with anyone else. Your survey answers are used for research purposes only. No one outside of Future Media will see your individual answers. By continuing, you agree to these terms.
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Name & Surname
*
Phone Number
*
Please enter a valid phone number.
Format: (000) 000-0000.
Email (Optional)
example@example.com
Age
*
Please Select
18-24
25-30
31-35
36-40
41-44
45-50
50+
In what town do you live?
*
What is your employment status?
*
Employed fulltime
Employed part time
Self-employed – business
Student with a job
Student without a job
Pensioner
Unemployed
What is the total monthly income coming into your household from all sources combined? (Including salaries, wages, grants, or any other regular monthly income) Please note: Your answer is completely anonymous and will only be used as part of overall research findings."
*
Please Select
Less than N$1,000
N$1,001 – N$5,000
N$5,001 – N$10,000
N$10,001 – N$25,000
N$25,001 – N$35,000
N$35,001 – N$50,000
N$50,001 – N$70,000
More than N$70,000
Prefer not to say
How many people, including yourself, are in your household?
*
Just me
2
3
4
5+
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FINDING INFORMATION
When looking for information about a local product or service online, where do you look first?
*
Please Select
Web search (e.g. Google)
Facebook
Instagram
A.I (eg. ChatGPT)
WhatsApp Groups
TikTok
X
YouTube
Other (please specify)
When making decisions while you are inside a store, how helpful are the following things?
*
Rows
Very helpful
Somewhat helpful
Not helpful
I don’t notice these
Posters
Large price signs on shelf
Activation & sampling
In-store radio
Promotional display shelves
Floor stickers
Branding on security scanners at the entrance
Are you responsible for any of the household grocery or general shopping?
Yes, mostly or entirely
Yes, I share it with someone else
No, someone else does the household shopping
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GROCERY SHOPPING
Think of your grocery shopping over the past 3 months when answering the following questions.
What is your household’s average monthly grocery budget?
*
Please Select
Under N$500
N$500 – N$1,000
N$1,001 – N$2,000
N$2,001 – N$4,000
N$4,001 – N$6,000
N$6,001 – N$8,000
N$8,001 – N$10,000
N$10,000+
I don’t know
How often do you actively look for specials/promotions?
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Every week
2-3 times a month
Once a month
Rarely
Never
How often do specials/promotions influence what items or brands you buy?
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Always
Often
Sometimes
Rarely
Never
On which platforms do you like or prefer seeing and receiving specials? (Choose up to 3)
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Facebook
Instagram
WhatsApp
Websites showing just pamphlets, like Specials.na
Retail brand’s website
Phone App
SMS
TV Adverts
Radio Adverts
Printed pamphlets
Other
You're in a store and need to buy a specific product, eg mayonnaise. Two different brands are on the shelf. What influences which brand you choose?
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Rows
Very Important
Somewhat Important
Lowest Importance
Lowest price
Quality
Whether I know and trust the brand
How good the packaging looks
Whether it is currently on special or promotion
Whether I earn loyalty points or get a member discount on it
Thinking about your grocery shopping over the past 3 months, how often have you visited each of the following stores? If you have never been to a store or there isn't one near you, select "Never."
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Rows
Daily
Weekly
Monthly
Rarely
Never
Shoprite
Checkers
USave
Metro Cash ‘n Carry
Metro Supermarket
Metro Fresh
Metro Home
Model Namibia
Woermann Brock (Red stores)
Your Woermann (Green stores)
Food Lover’s Market
Choppies
OK Foods
Spar
Woolworths
Game
OK Liquor
Spar Tops
Metro Liquor
When choosing where to buy your groceries, what are the most important factors to you? (Choose up to 3)
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Proximity to my office
Proximity to my house
How affordable their prices are
Cleanliness & store environment
Friendly & helpful staff
Wide product range/good variety
Extended trading hours (open late)
Ease of parking
Whether they usually have what I need in stock
Good variety of products
When browsing a grocery specials pamphlet, what items do you always look for to see if they’re on sale?
*
0/20
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HEALTH & BEAUTY SHOPPING
Think of your health & beauty purchases (toiletries) over the last 3 months when answering these questions.
How often do you purchase toiletries/beauty/health products from these stores?
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Rows
Always
Often
Sometimes
Rarely
Never
Clicks
Dischem
The Body Shop
Local Pharmacy
Your regular supermarket
Other
When you need to buy clothing for yourself, which store do you go to most often?
*
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HOME & TECHNOLOGY PURCHASES
You might not buy these items regularly but when you do, you probably have clear preferences of where you shop. Tell us about where and how you make these bigger purchases.
Which store comes to mind first for each of the following items?
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Rows
Store Name
Furniture
Household Appliances
Tech
Below is a list of stores. Each one sells furniture, tech, and/or home appliances. What would you consider buying from each of the stores? Select all items for each store that you would consider buying there.
*
Rows
Furniture
Tech (eg. laptop/phone)
Home Appliances (eg. Fridge, washing machine)
None of these items
I don't know this store
Game
Incredible Connection
Home Corp
Hifi Corp
House & Home
Nictus
Beares
Lewis
Furnmart
OK Furniture
Checkers
Manrico
The Smart Shop
Nanodog
MTC
Telecom
iStore
How often do you normally replace the following devices?
Rows
Once A Year
Every 2 Years
Every 3-5 years
I don't own one
Cellphone
Laptop
Earphones/Earbuds
When buying a new piece of tech (eg. laptop, phone), how important are the following factors?
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Rows
Very Important
Somewhat Important
Not Important
Price
Whether the brand is familiar to me
What extra features the item has
Warranty period
Financing options (lay-buy or credit)
Reputation of the brand’s quality
Whether I already own tech from the same brand
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LOYALTY & PAYMENTS
Which of the following loyalty/rewards programmes are you a member of? (Select all that apply)
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Metro
Spar
OK
Dischem
Clicks
Your Woermann (green stores)
Woermann Brock (red stores)
PNA
Woolworths
Pupkewitz
I don't belong to any rewards programs
Other (please specify)
Which of these payment apps have you used in the last 3 months? (Select all that apply)
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PayToday
Buddy
PayPulse
My bank’s own app
I don't use any payment apps
Other
When doing your normal shopping, how do you prefer to pay?
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Cash
Debit/Credit Card
Mobile payment app
EFT
Lay-buy or credit
Would you be willing to take part in future surveys run by Specials.na or Future Media?
*
Yes, you can contact me for future surveys
No thank you
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