Understanding how to effectively market your business is key to driving growth and staying ahead in a competitive landscape. Our Self-Marketing Health Checker is designed to help you identify your strengths, uncover opportunities, and pinpoint areas where you can improve your marketing efforts.
Name
*
First Name
Last Name
Company Name
*
Email
*
example@example.com
Back
Next
Your Brand
Does your visual identity (logo, colours, design) align with your brand values and appeal to your audience?
*
Yes
No
Unsure
Do you have a clear and compelling brand message that resonates with your target audience?
*
Yes
No
Unsure
Is your value proposition well-defined and communicated effectively?
*
Yes
No
Unsure
Is your brand story clear and memorable?
*
Yes
No
Unsure
Back
Next
Your Marketing
Marketing Strategy
Do you have a documented marketing strategy that aligns with your business goals?
*
Yes
No
Unsure
Have you identified and segmented your target audience effectively?
*
Yes
No
Unsure
Are your marketing efforts driven by measurable objectives (e.g., increase leads by X%)?
*
Yes
No
Unsure
Are you leveraging data and analytics to understand and predict customer behaviour?
*
Yes
No
Unsure
Back
Next
Marketing Tactics
Are you using a mix of online and offline tactics to reach your audience?
*
Yes
No
Unsure
Are you testing new marketing channels or tactics regularly?
*
Yes
No
Unsure
Are you utilising automation tools to optimise and scale your campaigns?
*
Yes
No
Unsure
Do you have a referral or loyalty program in place to encourage repeat business?
*
Yes
No
Unsure
Back
Next
Communications
Are you communicating with your audience through the channels they prefer (e.g., email, social media)?
*
Yes
No
Unsure
Do you regularly engage with your audience through feedback, surveys, or polls?
*
Yes
No
Unsure
Are your communications tailored to different stages of the customer journey?
*
Yes
No
Unsure
Do you respond promptly and professionally to customer inquiries and feedback?
*
Yes
No
Content
Are you consistently creating high-quality content that adds value to your audience?
*
Yes
No
Is your content optimised for SEO to increase visibility and organic traffic?
*
Yes
No
Are you repurposing content across multiple platforms to maximise reach?
*
Yes
No
Do you use storytelling to connect emotionally with your audience?
*
Yes
No
Back
Next
Customer Experience
Do you understand your customers’ pain points and address them effectively?
*
Yes
No
Unsure
Is your customer journey seamless across all touchpoints (online and offline)?
*
Yes
No
Unsure
Do you collect and act on customer feedback regularly?
*
Yes
No
Do you provide personalised experiences to build stronger customer relationships?
*
Yes
No
Back
Next
Analytics and Metrics
Do you track key performance indicators (KPIs) for all marketing efforts?
*
Yes
No
Are you using data insights to inform and refine your marketing strategies?
*
Yes
No
Are you using tools like Google Analytics, social media insights, or CRM analytics effectively?
*
Yes
No
Do you assess ROI for all your marketing activities?
*
Yes
No
Back
Next
Business Overview
What is your business's annual turnover?
*
<50k
50-100k
100-250k
250k-500k
500k+
Who takes the lead on marketing in your business?
*
Myself
Another team member
Outsourced
No one
Are you open to receiving strategic marketing support, or coaching to maximise your business growth?
*
Yes – I’m open to receiving support and / or coaching to improve our marketing
No – At this moment, we’re not looking for marketing support or coaching
Did you find the Marketing Health checker helpful?
*
Yes - I found it gave us valuable insights into areas we need to improve and where we’re already doing well.
No - I didn’t find it as useful as I expected; it didn’t address our specific needs or challenges.
Score
Submit
Should be Empty: