The Business Litmus Test

The Business Litmus Test

Section 1 of 5
The purpose of The Business Litmus Test is to find out where you are and where you're going. It will also reveal gaps in your business that will help me understand where to begin and how to help you take the right steps in the right order.

Complete what is relevant to your industry and skip questions you're unsure of or aren't doing.

Remember that your answers do not reflect how good you are or will become at what you do. I have all confidence in your capability.

After completing this form, you'll find a link to my calender to schedule your Breakthrough Session. During that session, we'll discuss any of the proven strategies that are missing in your business.

You can implement them on your own, or, if we both feel that working together is the next step, then we'll explore options.

As your business guide, my role is to help you stop stressing, quit guessing, and get both short-term and long-term results.

Committed to Your Success,

-Charity Haderlie

Simple Strategies, Exponential Growth
Name*

First NameLast Name
E-mail*
Phone Number

Area CodePhone Number
What industry are you in?
Do You Have a Website? (list URL)
If yes, what is the overall objective with your website?
Ex. Informative, educational, lead generation
How many visits per month does your website receive?
What percentage of visits opt in to your website offer?
Is Your Business: (Select all that apply)

Sole ProprietorshipPartnershipCorporationLimited Liability Company (LLC)Taxed as an "S Corp"
Do you make the final decisions in your business? If no, who else makes decisions in your business?
If we make adjustments to your overall messaging strategy to increase conversions, who will implement the changes? Who will need to approve the changes prior to implementation?
If there are other decision makers, are they on board with hiring a business coach? Do they welcome or resist change in your business?
What is the main problem you need help solving in your business?

Strategy & Policies

Section 3 of 5
What is your overall business strategy?
What are your key opportunities for growth?
How are you spurring innovation throughout your company and among your staff?
Do you have documented processes, policies and procedures that are accessible to relevant staff?
Do you have an effective training program for your staff on policies and procedures?
Where do you feel time is being wasted before, after or during client/customer interactions?
Do you have a client retention plan, upsell plan, resell plan? If yes, briefly explain.
How do you nurture repeat customers/clients?
What is your average client value?
(For service based industries)
What are 3 key strengths of your business?
Describe any current threats to your business.
Do you work directly with shippers or go through brokers?
How many employees do you you have?
What is your employee turnover rate percentage?
Do you have an employee (or driver) hiring and retention plan? If yes, please explain.
How do you incentivize or reward employees?
What percentage of your employees work from your office? From home? Other?
Do you have any concerns regarding compliance in your industry? If yes, please describe.

The Business Litmus Test

Goals, Audience & Lead Generation

Strategy & Policies

Numbers & Goals

Mindset