Comprehensive Economic Impact Survey: Loss of Lahaina Harbor Boating Activity

Aloha! On behalf of the Maui Chamber of Commerce, we extend our deepest solidarity with you and our entire commercial boating community. We are voluntarily undertaking a crucial economic impact survey to gather the critical information needed to secure government funding for the rebuilding of Lahaina Harbor. In a time of intense competition for government resources, a unified movement to secure funding and expedite the reopening of the harbor—with continuous, long-term improvements—is needed and contingent on hard data. We need your help to make the case.

Our Target Audience: Former Lahaina Harbor Commercial Boating Activity Businesses (e.g., Dive Charters, Parasailing, Sailing Charters, Snorkel Tours, Sport Fishing, Sunset Cruises, Whale Watching), your Employees and your key Vendors/Suppliers.

The Objective: Quantify the direct, indirect, and induced economic, tax revenue and job losses from the destruction of Lahaina Harbor's commercial boating infrastructure and activity.

Your participation in this survey is vital. The information you provide will be instrumental in educating elected officials and decision-makers on the significant economic, tax revenue, and job losses that your business, and our community, have experienced. This is a collective opportunity to showcase not only the revenue you've lost, but also the ripple effect of lost tax revenue for both the state and county. The data will underscore why it is essential to not only restore Lahaina Harbor but also to invest in a long-term harbor improvement plan for the economic benefit of the boating industry, Lahaina town, other businesses, and our community for years to come. As Lahaina Harbor reopens, we will also experience an expansion of economic opportunities and broader revitalization of the town.

To assist you in providing the most thorough and accurate responses, we encourage you to have your Profit & Loss statements and tax filings for Fiscal Year End 2022, as well as information from your reservation system, ready for reference.

The survey will take you approximately 15-30 minutes to complete depending on your access to needed information.

We want to thank Jim Walsh of Atlantis Submarines and Toni Marie Davis of Activities & Attractions Association of Hawaii, Inc. for assisting us with information gathering and avenues to get the survey out.

Mahalo nui loa for taking the time to complete this survey and being a part of the solution. Your efforts will help us best educate the government and the public, secure needed funding, and get boating operations back on the water from Lahaina Harbor as quickly as possible.

Sincerely,
Pamela Tumpap
President

What is your company name?*

What is your email address?*

example@example.com

1. What was your primary business activity at Lahaina Harbor? (Select all that apply)*

2. What was the total number of boats/vessels you operated out of Lahaina Harbor FYE2022?*

3. Approximately how many customer trips did your business run annually from Lahaina Harbor in FYE2022?*

4. How many customers did you bring into Lahaina in FYE2022?*

5. Please share the number of any related retail locations in Lahaina in FYE2022?*

6. What was your business's total gross annual revenue from all Lahaina Harbor boating activities in FYE2022?*

7. What percentage of your total annual revenue was generated by visitors/tourists from your boating operations in FYE2022?*

8. What percentage of your total annual revenue was generated by cruise ship business?*

9. What percentage of your total annual revenue was generated by kama'aina customers?*

10. What percentage of your total annual revenue was generated by retail activity from visitors/tourists in FYE2022?*

11. How many full-time equivalent (FTE) employees did your Lahaina Harbor operation support FYE2022? (Full-Time, Part-Time converted to FTE)*

12. What was your total annual payroll for your Lahaina Harbor operation (including wages, salaries, and benefits) FYE2022?*

13a. In the last full operating year (FYE2022), please estimate your annual 3% gross revenues for Harbor Slip/Mooring Fees.*

13b. In the last full operating year (FYE2022), please estimate your annual State General Excise Tax.*

13c. In the last full operating year (FYE2022), please estimate your annual $1 per person paid to the State Aquatics Division.*

14. What was the estimated pre-fire market value of the boats/vessels, equipment, and other business assets (e.g. dockside kiosks) that were destroyed or severely damaged?*

15. From the date of the fire until the present, what is the best estimate of your total lost revenue due to the inability to operate from Lahaina Harbor?*

16. What is the estimated ongoing monthly revenue loss your business is experiencing due to the harbor being non-operational?*

17. What was the total amount you have recovered or expect to recover from business and asset insurance?*

18. Of the total FTE employees in FYE2022 (noted in Question 11), how many of those are no longer employed with the company today?

A. Indirect Economic Loss (Loss to Vendors/Suppliers) - Questions Address: Annual Vendor Spending with Total Direct Spending Loss and Vendor Displacement.

19. In the last full operating year (FYE2022), please estimate your annual expenditures on the following categories from local Maui County businesses (Maui, Molokai, Lanai):

All answers under Question 19 (a-i) will be automatically totalled at the bottom. When entering data in this section, please round to the nearest dollar.

19a. Fuel & Oil (marine, gas, diesel, etc.)*

19b. Provisions/Catering (food, beverages, ice, alcohol for tours)*

19c. Vessel Maintenance & Repair (marine mechanics, fiberglass, parts, painting)*

19d. Cleaning & Janitorial (boat cleaners, dock services, sewage pump-out)*

19e. Rented Locations (retail, warehouse, parking, other space)*

19f. Retail Sales Items (t-shirts, hats, sunscreen, promotional items)*

19g. Utilities & Communications (phones, internet, electricity for office/dock)*

19h. Marketing, Sales & Promotional Materials (advertising, printed materials, website)*

19i. Other Major Services (e.g. accounting, legal, marketing)*

Total Indirect Spending Loss (Sum of a-i) - This will automatically populate

20. What percentage of these vendor/suppliers were located in the direct Lahaina/West Maui area?*

B. Induced Economic Loss (Loss from Business Crowds, Employee Spending, and Community Contributions) - Questions Address: Customer Ancillary Spending, Employee Displacement/Wages, and Donations to Maui County Non-Profits in Support of Their Programs and Goals.

21. Your answer to Question #4 will automatically populate. On a typical day, approximately how many customers (guests) did your business bring into the Lahaina area? (This measures the crowd effect for other retail/restaurants.)

22. What percentage of your customers do you estimate typically shopped at local Lahaina retail/restaurants before or after your activity?*

23. Of the total FTE jobs lost (Question 11), how many employees were residents of Maui?*

24. What is the total estimated annual lost employee wages and salaries that would have been spent in the local economy?*

25. How many of your former employees have relocated off-island or out of state due to job loss and the housing crisis?*

26. What is the estimated total revenue amount donated to Maui County non-profits in FYE2022?*

27. Does your business intend to operate in the future?*

YesNoUndecided

28. If Yes, are you currently operating from a temporary location? If so, where?

Ex. Yes, Ma'alaea

29. What percentage did insurance cover your business assets and operational loss?*

30. What are the major factors preventing your business from operating at full capacity today? (Select all that apply)*

31. If the Lahaina Harbor slips were rebuilt and immediately available, how quickly could your business be ready to resume operation?*

0-3 Months3-6 Months6-12 Months12+ Months

32. What is the estimated total capital investment (new boats, equipment, rebuild costs) required to re-establish your business to its pre-fire capacity?*

33. If the harbor is not fully rebuilt in a timely manner (within the next 2 years), what is the likelihood that your business will be permanently closed?*

1 is Very Unlikely, 5 is Very Likely

Comprehensive Economic Impact Survey: Loss of Lahaina Harbor Boating Activity

Your email address and company name are for verification purposes only. All individual data is confidential with only aggregate information shared.

Section 1: Business Profile (Pre-Fire Baseline Data)

Section 2: Direct Losses and Disruption

Section 3: Indirect and Induced Economic Impacts (The "Multiplier" Effect)

Section 4: Operational and Recovery Needs