Where is your organization on their storytelling journey?
Name
First Name
Last Name
Email
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example@example.com
1. What’s the biggest challenge your organization is facing right now?
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A) Building trust with the community or audiences we serve
B) Securing funding or writing compelling grant applications
C) Influencing hearts, minds, or public policy
D) Retaining staff and preventing burnout
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2. What’s missing from your organization’s current messaging or outreach?
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A) Clear, relatable stories from those we serve
B) Impact data that funders can emotionally connect with
C) Narrative that reshapes public opinion or reframes an issue
D) Internal stories that inspire and re-energize our staff
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3. Which of these outcomes feels most urgent to you?
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A) Deepening connection with your community or clients
B) Winning the next big grant or donor appeal
C) Changing the conversation around your issue area
D) Boosting team morale and reducing turnover
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4. What kind of story do you wish you had more of?
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A) Client or community stories that show transformation
B) Data + stories that prove our funding impact
C) Advocacy stories that challenge assumptions
D) Personal stories from our team that reconnect them to purpose
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5. When stakeholders engage with your organization, what reaction do you most want?
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A) “They really understand and care about our needs.”
B) “I want to fund this — they make a strong case.”
C) “This changes how I think about the issue.”
D) “This reminds me why I joined this mission.”
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6. Where do you see storytelling being most underutilized in your organization?
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A) Public-facing community engagement
B) Grant writing and fundraising decks
C) Policy briefs or advocacy campaigns
D) Internal communications or onboarding
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