TCIC AMBASSADOR PROGRAM
Represent the culture. Bring your people. Get rewarded.
The TCIC Ambassador Program is for creators, students and community connectors who believe in The Culture Is Couture and want to help us grow the TCIC community, spread the word and bring people into the experience. You don’t need thousands of followers to have influence. Whether you reach people through your content, campus, clients, organization, professional network, group chats or community, we’re looking for people who can help get people in the room.
WHAT IS TCIC?
The Culture Is Couture (TCIC) is an annual celebration of Black culture, fashion, beauty and creativity produced by the Mostly Sugar Foundation. Held in Richmond, Virginia, TCIC brings together creators, entrepreneurs, students, industry professionals and the community for a weekend of experiences designed to celebrate Black influence, create connections and expand opportunities. The weekend culminates with the TCIC Expo, featuring fashion, beauty, art, music, shopping, workshops, conversations and interactive experiences.
WHO WE’RE LOOKING FOR
CREATORS — Content creators, influencers, models, photographers, stylists, beauty professionals and other creatives with an engaged audience. COMMUNITY CONNECTORS — Entrepreneurs, professionals, business owners, organization members, community leaders and socially connected people who know how to bring people together. STUDENTS — College students who can introduce TCIC to their classmates, organizations, campus communities and networks. These aren’t separate ambassador programs. They’re simply different ways you may bring influence and reach to TCIC.
WHAT YOU’LL DO
As a TCIC Ambassador, you’ll receive a unique ticket referral link to share with your network. Actively promote TCIC throughout the campaign; share your unique ticket link with your audience and network; help build awareness and encourage people to attend; share TCIC announcements, content and ticket information; represent TCIC positively in your community; work toward a goal of at least 10 ticket sales.
WHAT YOU’LL EARN
Earn 10% commission on every eligible TCIC ticket sold through your unique ambassador link. 10 Tickets Sold — Complimentary TCIC Expo admission + commission earned 25 Tickets Sold — TCIC Ambassador gift + commission earned 50 Tickets Sold — Cash bonus + commission earned 75 Tickets Sold — Additional cash bonus + commission earned 100+ Tickets Sold — Top Ambassador recognition + additional rewards + commission earned
WHAT YOU’LL RECEIVE
A unique, trackable ticket referral link; 10% commission on eligible ticket sales; official TCIC promotional materials and messaging; ambassador resources to help you promote; opportunities to unlock milestone rewards; recognition as part of the TCIC Ambassador community.
READY TO REPRESENT TCIC?
If you’re a creator, student, community connector or simply the person who knows how to get people outside, we want to hear from you. Application does not guarantee acceptance. Commission applies to eligible completed ticket sales tracked through your assigned ambassador link. Full program guidelines, reward eligibility and payout terms will be provided to selected ambassadors.
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Applicant Information
Full Name
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First Name
Middle Name
Last Name
Email Address
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example@example.com
Phone Number
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Please enter a valid phone number.
Format: (000) 000-0000.
Self-Description and Background
How would you describe yourself?
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Creator
Community Connector
Student
A mix of these
Tell us a little about yourself and why you want to represent TCIC.
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Connection Channels
Where do you have the strongest connections?
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Social media/content audience
College or campus community
Professional network
Business or client network
Community or civic organizations
Creative/fashion/beauty community
Social groups, group chats or word of mouth
Events/nightlife/social scene
Other
Instagram Handle
*
TikTok Handle
Facebook Handle
If applicable, tell us about any school, organization, business, professional group or community you’re connected to.
Promotion Plan and Commitment
How would you plan to spread the word about TCIC and encourage people to attend?
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TCIC Ambassadors are expected to actively promote the event and work toward a minimum goal of 10 ticket sales. Are you comfortable with that commitment?
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Yes
No
Have you attended The Culture Is Couture before?
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Yes
No
Not yet, but I’m excited to experience it.
How did you hear about the TCIC Ambassador Program?
*
Please Select
Instagram/social media
Friend or current TCIC supporter
Mostly Sugar
College/campus
Community organization or event
Email
Other
Program Acknowledgment
Before You Apply
I understand the TCIC Ambassador expectations, commission structure and 10-ticket sales goal.
*
I understand the TCIC Ambassador expectations, commission structure and 10-ticket sales goal.
Apply to Represent TCIC
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