Content Creation Responsibilities
Recipients are required to create and submit a minimum of two approved content pieces each week through the designated content management system by 5:00 p.m. every Friday.
Required Weekly Deliverables
Video Reel (approximately 15 per semester-1 per week)
- Content may feature campus life, student experiences, athletics, academics, events, foundation initiatives or other approved topics.
- Videos must be edited, captioned, and ready for publication.
Event Coverage Assignment (approximately 15 per semester-1 per week)
- Attend assigned or approved campus events.
- Submit event photos and/or video assets within 24 hours of the event's conclusion.
- Content must meet NWFSC quality standards and be suitable for institutional marketing and communications use.
Special Projects (as Assigned)
- Campaign and other support content
- Foundation donor and scholarship recipient storytelling
- Foundation event coverage
- Alumni and donor spotlight features
Planning and Communication Expectations
Recipients are expected to:
- Attend one weekly planning meeting with the Office of Strategic Communications (approximately one hour).
- Participate in brainstorming sessions, content planning, and campaign development.
- Maintain an assigned content calendar and meet all deadlines.
- Communicate scheduling conflicts or other circumstances that may affect assignments as early as possible.
Campus Engagement
As representatives of Northwest Florida State College, recipients are expected to:
- Serve as positive ambassadors for the College both on campus and online.
- Promote the College in a professional and respectful manner through personal and official social media activity.
- Participate in photos, videos, interviews, and other marketing or promotional opportunities.
- Attend assigned College and Foundation events, including
- Commencement, some of which may occur during evenings or weekends.
- Be available to create content during daytime, evening, and weekend events as needed.
- Maintain reliable access to a smartphone capable of capturing high-quality photo and video content suitable for social media.
Professional Standards
Recipients are expected to:
- Conduct themselves professionally in person and online.
- Treat students, faculty, staff, alumni, donors, and community members with courtesy and respect.
- Follow all College policies, procedures, branding guidelines, and the Student Code of Conduct.
- Protect confidential or sensitive information encountered through the program.
- Wear attire appropriate for assigned events and activities.
Properly care for and return any College-issued equipment or materials.
Social Media Expectations
Recipients are expected to:
- Follow and stay informed through Northwest Florida State College's official social media channels.
- Engage with official College content when appropriate.
- Create authentic, engaging content that showcases the student experience at NWFSC.
- Share College-related content on their personal social media platforms when appropriate while maintaining authenticity and transparency.
- Represent the College positively and responsibly in all public-facing digital spaces.
All content created as part of the Raider Creator Scholarship program becomes the property of Northwest Florida State College and may be used in marketing, communications, advertising, publications, websites, and social media channels.