What's Your Health Website Missing?

1/ Can a new visitor (without scrolling) read a plain-English value proposition (target audience, pain point, solution) with a 'Book a Consult'/Contact' button?* This field is required.^ Users stay on a site only when the value proposition is communicated clearly in the 1st 10 seconds - Nielsen Norman Group

Yes

Partly - I have 75% of that

Not really - I have 50% or less of that

Not sure

2/ Do you show recognized credentials & logos (awards, media, partnerships) near the top of your homepage?* This field is required.^ Showing trust badges or recognized logos increased conversions by up to 42% - Baymard Institute 2023

Yes

Partly - I have them at the bottom of the homepage or About page

No - I don't have logos or credentials on my site

Not sure

3/ Do you display success stats that your audience would care about (e.g. 2.1K+ patients helped, 4.9/5 average, 86% report better energy by week 8)?* This field is required.^ Websites that display specific, quantified proof points can see conversion lifts of 30-40% - Nielsen 2022

Yes

Partly - I have stats, but they're generic, not specific

No - I don't have any success stats

Not sure

4/ Does your homepage clearly show a simple 1-2-3 plan to working with you, immediately followed by a prominent 'Book a Consult' or 'Contact Us' button?* This field is required.^ Reducing cognitive load (e.g. breaking a process into 3 clear steps) improves site task completion by 80-120% - Nielsen

Yes

Partly - I have 1 or 2 of the steps, but not all 3

No - I don't give them the steps other than to 'book a call'

Not sure

5/ Do you have at least 3 testimonials on your homepage, 1 of them being outcome-focused (e.g. “My migraines were gone in 6 wks”)?* This field is required.^ Adding just 3 customer testimonials increased conversions by 34% - VWO 2021

Yes

Partly - I have testimonials, but they're not on my homepage

Not sure

6/ Do you have 7–10 Frequently Asked Questions on your site?* This field is required.^ Optimizing FAQ pages can lift conversion rates by up to 200% - Linkflow/Forrester UX Research 2025

Yes

Yes - but not the sweet spot of 7-10

Not sure

7/ Do you offer a valuable freebie (e.g. quiz, guide, checklist) that captures emails and drives bookings?* This field is required.^ Sites with a high-value freebie can convert up to 15% of visitors into leads (compared to 1-3% without) - Interact 2025

Yes

Partly - I have a freebie, but it's not driving new leads

No - I don't offer anything right now

Not sure

8/ Does you mobile site load in 3 seconds or less?* This field is required.^ Users are 53% more likely to leave a mobile site if it takes longer than 3 seconds to load - Google Insights

Yes

Almost - it takes 4-6 seconds to load

No - it takes more than 6 seconds

Not sure

9/ Does your website use professional, high-quality photos and a clean, modern design that reflect the level of care you provide* This field is required.^ 94% of first impressions are design-related. Only 6% judge content first - CXL

Yes

Partly - Either the photos or the design needs to be redone

No - Both the design & photos need to be completely redone

Not sure

10/ Does your main navigation have 5-7 or less clearly labeled items, making it easy for visitors to find exactly what they need?* This field is required.

Yes

Partly - I have 5-7, but could clean it up & make it clearer

No - I have too few/too many and they need to be clearer

Not sure

11/ How many monthly visitors does your site get?* This field is required.

1,500+

500–1,500

Less than 500

I don't track this

12/ What’s your average lifetime value of 1 client?* This field is required.

$10,000+

$5,999-9,999

$2,500-$4,999

Under $2,500

13/ What percentage of your website visitors book an appointment?* This field is required.^ Typical healthcare sites converts around 2–3% - CleverTap 2024

Over 2%

1-2%

Under 1%

I don't track this

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Calculation* This field is required.Your total score is:

Congrats, you have a: High Conversion Website!

Great news! Your website is performing at a high level.

Your website has strong foundations! With 1,500+ monthly visitors and your high client values, optimizing your remaining gaps could add several additional bookings/consults per month.

Next Steps: Learn how to increase your conversions: Book a Consult »

You have a: Medium-Conversion Website

Congrats, you have solid elements in place on your website!

Based on your traffic and client values, identifying and improving gaps typically increases bookings by 30-50%.

Next Step: Let's uncover 3 quick wins to boost conversions and get more out of your website.

Book a Consult »

You have a: Low-Conversion Website

Significant opportunity ahead!

Practices and businesses with similar traffic that implement these fundamentals typically see their bookings double or triple within 90 days.

Next step: Let's finally turn your website into a growth engine for you!

Book a Consult »

You have a: To Be Determined Conversion Website

Clarity is your biggest opportunity. Many practices and businesses don’t realize what their site is costing them until we measure it. By identifying even a few of these unknowns, you could unlock meaningful gains in visibility and bookings within the next 60–90 days.

Next step: Let’s map out exactly what’s missing so your website can start pulling its weight!

Book a Consult »