Landing Page Checklist
Whether you design your book’s website yourself, hire a freelancer, or have Otterpine do it, these are the key components you will need to make it great:
Name
First Name
Last Name
Email
example@example.com
Cover and marketing mock up images
Big header with clear reader takeaway
Book description
Book takeaways in a clear list (what people will get from the book)
Blurbs from people/organizations with name recognition
Reviews, praise, and testimonials (general audience)
Mailing list opt-in
Newsletter connection
Purchase links
Book sales copy with an clear call-to-action
Author photo and bio
Orange/bright buttons with ORDER YOUR COPY NOW or similar CTA
Images of the interior of the book
Contact form
Optional Direct sales set up (example: Shopify Buy Now Button) (optional)
Wholesale/Buy in bulk information (optional)
Free bonuses (optional)
Free sample chapter (optional)
Media Kit page (optional)
International editions (when applicable)
Save
Submit
Should be Empty: